Walter Van Beirendonck and G-STAR are teaming up on a collaborative line called “Denim Packed with Pizzazz,” which will be personally designed by the renowned Belgian fashion creator for the Dutch denim company, G-STAR RAW Amsterdam.
In this new partnership, the designer’s distinctive shapes are incorporated, with a strong emphasis on reducing sewing, following Van Beirendonck’s aesthetic. Many fabrics are fused together using glue and design tape to produce avant-garde variations of conventional denim garments. Pieces marked with WVB codes are prominent in the collaboration, such as an oversized jacket made with 3D knitting technology, a sweater bearing the phrase “Future Proof” as a tribute to the designer’s work, and a cap displaying the reversed human figure logo. As for denim items, the collection offers a cropped jacket, overalls, box-cut shorts, and straight leg jeans, all adorned with shared branding elements etched onto the pieces.
In a statement about the partnership, Van Beirendonck expressed his thoughts, “I’ve ventured into designing unconventional garments that break free from traditional techniques. It seems puzzling to me why clothing continues to be produced using age-old methods when there are opportunities to experiment with fresh, unexplored approaches. This project focused on innovation, exploration, and defying conventional clothing norms. G-STAR granted me full creative freedom, enabling me to express myself freely.
The collection is now available online.
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2025-02-28 11:56