UNDERCOVER and GU Launch New Fashion Line UG

Following numerous fruitful partnerships, UNDERCOVER and GU (the sister brand of Uniqlo) are formally solidifying their alliance. Introducing UG, the fashion project born from Jun Takahashi’s label and the Tokyo-based retail company aiming to enhance the collaborative efforts between the two imprints.

Next month, I’m excited to share my first collection, dubbed “Silent/Nose,” where I draw inspiration from everyday discomfort and surprise. This line offers playful designs with an unstructured style that blurs the lines between comfort and the unexpected in fashion.

The 19-piece collection features a variety of pieces, including sweatshirts, cargo pants, broadcloth tops – all with my unique Takahashi touch (Takahashi-ified GU). We also have sharp two-piece suits, technical coats adorned with UNDERCOVER’s iconic “fang camouflage” pattern, and illustrative “Noise Burger Shop” tops, complete with sketches by yours truly.

What makes this collection even more appealing is the affordable price range. Mainline UNDERCOVER pieces usually retail between $300 USD to $1,400 USD, but these items are listed at prices significantly lower than that. So, get ready to experience fashion with a twist, without breaking the bank!

 

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As a gaming enthusiast diving into the exciting world of fashion, I’m thrilled about our partnership with Undercover, masterminded by Jun Takahashi. This collaboration is an amazing chance for GU to merge our dedication to giving everyone the freedom to express themselves through fashion with Undercover’s groundbreaking creativity. Our goal with UG is to redefine the boundary between mainstream and high fashion, bringing out-of-the-box, globally appealing designs that cater to a worldwide audience.

On this coming Friday, the initial assortment of our Undergraduate brand will debut simultaneously on our online platform and in our physical stores at George’s University (GU). The prices for these items will vary, with options ranging from approximately $5.99 USD to $69.99 USD.

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2025-02-28 20:26