For quite some time now, gaming enthusiasts have eagerly anticipated the arrival of Grand Theft Auto 6, and with its launch imminent, everyone is now curious about its cost.
It was anticipated that Rockstar’s upcoming major release might retail for approximately $100, but some recent price listings indicate it could actually cost more.
The Swiss retailer, Brack, is now accepting pre-orders for the game at approximately 99 Swiss Francs (CHF) or about $112 USD, causing some to predict that the standard price of Grand Theft Auto 6 could potentially surpass the symbolic $100 threshold.
The $112 price tag was first spotted in a now-removed Reddit post.
Recently, it’s become common for AAA games to cost around $70 upon release, due to both the high production expenses involved and growing player anticipation. Analysts have been speculating that Grand Theft Auto 6 may follow this trend, given its substantial development costs and escalating player expectations.
As a dedicated gamer, I’ve been eagerly anticipating the release of this masterpiece that Rockstar has been tirelessly crafting for over a decade. With cutting-edge visuals and an expansive open world, they’re now poised to ask for a premium price tag, reflecting the unprecedented quality and immersive experience this game promises.
However, just because a price like $112 is shown doesn’t automatically mean it’s the final cost. Retailer’s placeholder prices can change, and variations in regional pricing might account for Brack’s higher-than-anticipated listing.
Notably, Take-Two Interactive, the company that owns Rockstar, has been leading the trend in video game pricing increases. In fact, they were among the initial publishers to boost the standard price to $70 back in 2020. If any gaming publisher is likely to experiment with a price point above $100, it would be them.

Before you get worried, let’s pause for a moment. Historically, video games have been quite expensive as a pastime. To give you an idea, PlayStation 1 games from the late ’90s often retailed between $40 and $50. When adjusted for inflation, that’s roughly $95 to $100 in today’s dollars. SNES games were even more expensive, with some titles costing the equivalent of $120 to $140 today. Interestingly, the video game industry has shown remarkable consistency in pricing, as the increase in prices hasn’t kept pace with inflation as much as you might think.
To clarify, it’s important to recognize that the trajectory of past game prices and consumer attitudes towards them are distinct entities. For quite some time now, consumers have grown accustomed to spending $60 on new games, with the possibility of an increase to $70 being a topic of ongoing discussion. A significant hike to $100 or more could potentially spark a domino effect, particularly if other game publishers perceive Grand Theft Auto 6’s pricing as justification for their own price increases.
Regardless of any negative responses online, it’s widely accepted that GTA 6 will likely sell a massive number of units, regardless of its cost. Rockstar Games’ strong reputation and the high anticipation for this game suggest that many fans will be ready to pay more, even if they feel the price hike is painful.
Currently, Rockstar Games hasn’t disclosed the exact cost of GTA 6, leaving some speculation as to whether the pricing details are accurate or not. Regardless if it ends up being $100, $112, or somewhere in between, it’s clear that the era of $60 AAA games is now behind us.
Until then, it’s best to stay tuned for any official updates from Rockstar.
If you’re thinking about putting away $100 for GTA 6, it would be wise to increase your budget slightly – just in case there are some unexpected costs involved.
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2025-03-12 03:42