SAG-AFTRA and Advertisers Reach Tentative Agreement on Successor Contracts

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SAG-AFTRA and advertisers have reached a tentative agreement for successor commercial contracts.

The performers’ union, SAG-AFTRA, along with The Joint Policy Committee, LLC (JPC), have reached a preliminary deal on conditions for upcoming Commercials and Audio Commercials Contracts. This agreement is pending approval from the SAG-AFTRA National Board, to be held on April 26th, followed by the membership’s ratification. However, specifics of the agreement will not be disclosed until after the board has reviewed it.

Following numerous extensions of their original contract deadlines during ongoing discussions, a tentative understanding has been reached regarding actors and other performers’ roles in commercials. This agreement enables these union artists to carry on with their work.

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After repeatedly pushing back the expiration dates of their previous contracts due to continuous negotiations, both parties have finally reached a preliminary accord for actors and other performers involved in advertisements. This means that union performers can continue their work.

SAG-AFTRA and the Joint Policy Committee, who negotiate on behalf of advertisers and advertising agencies, have been in discussions since February 20th. They initially agreed to prolong the ending date of their prior three-year contracts until the end of March, but subsequently moved it forward to April 11th.

The specifics of the proposed deal haven’t been made public yet. Additionally, this agreement is pending approval from the SAG-AFTRA National Board, which will convene on April 26th. Once approved, it will then require a vote from union members to ratify the contract.

Over the past few years, the production of commercials in Los Angeles has seen a decline, causing challenges for industry workers since commercials have traditionally been a substantial job provider. As per a recent report from FilmLA, there was a slight increase in on-location commercial work during the last quarter of 2024; however, this number represented a decrease of approximately 33% compared to its average over the past five years.

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2025-04-13 04:24