Why a Japanese Fashion Brand’s $70M Bitcoin Bet Is Basically the Adult Version of Collecting Pokémon Cards

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So here’s a plot twist for the runway: Japanese fashion label ANAP just decided, “You know what? We fancy owning some digital gold.” They’ve dropped a casual 10 billion Yen—about $70 million if you’re not fluent in Yen or Monopoly money—on Bitcoin. Yep, their investment strategy now involves more than just making you look good in cute clothes.

The Board of Directors gave this shiny idea the green light because what’s more stylish than playing the long game with crypto? According to ANAP, Bitcoin is morphing into an international heavyweight champ, like the US Dollar and actual gold, just with way less shiny stuff to carry around.

They’re convinced the crypto craze is “irreversible,” which sounds like a commitment issues nightmare but here means Bitcoin’s clout is only climbing. And, surprise surprise, they reckon Bitcoin still has plenty of runway compared to the humble Japanese Yen—sorry, Yen, but Bitcoin’s stealing your spotlight.

But don’t think Japan’s the only cool kid on the blockchain block. Over in the US, MicroStrategy and its crypto-evangelist CEO Michael Saylor are hoarding Bitcoin like it’s the last slice of pizza at a party. With 531,644 BTC sitting in their digital vault (bought for a casual $35.9 billion at about $67,556 a pop), they’re basically the Warren Buffet of Bitcoin, minus the charming spectacles.

These headline-grabbing Bitcoin splurges scream growing confidence in crypto as a legitimate store of value, which—let’s be honest—is music to the ears of hodlers everywhere. It’s basically the institutional stamp of approval everyone’s been waiting for, making Bitcoin look less like that weird kid in class and more like the boss.

After ANAP’s glitzy crypto debut, Titan the Crypto Analyst spotted a breakout on the 1-hour chart that, like most things in life, could be a fakeout—or the real deal. He’s eyeing targets of $85,500 and $86,400 because why aim low? But, heads up: if the market ghosts you again, don’t blame him.

Bitcoin chart breakout

Still, Titan’s feeling bullish, which is crypto lingo for “I’m optimistically nervous.” He says the bounce holds as long as Bitcoin stays above the weekly 50 EMA—basically a fancy line on a chart that’s like Bitcoin’s personal safety net. If it holds, we might just see a rally to $123,000, which sounds like a very pricey shopping spree.

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2025-04-17 23:28