Despite any tariffs that President Trump may impose, your beloved Spanish-produced content from Mexico, intended for American viewers, remains untouchable.
During a Thursday morning meeting regarding the company’s financial reports, TelevisaUnivision CEO Daniel Alegre expressed that he is not unduly concerned about the Trump tariffs “in their current formulation.” Specifically, this concern does not stem from the perspective of program planning.
According to Alegre, since our content produced in Mexico isn’t classified as a physical product, the current tariffs won’t directly affect us when it comes to distribution to the US. However, if global economic issues stemming from tariffs impact both the U.S. and Mexican economies significantly, we could potentially feel the effects.
It’s quite far from being in trouble, if things continue as they are, for TelevisaUnivision. In fact, it’s currently experiencing a financial upswing: TelevisaUnivision shifted from a Q1 2024 deficit of $52 million to a Q1 2025 surplus of $11.7 million. However, this isn’t to suggest everything is perfect; there were still some challenges encountered along the way.
In summary, TelevisaUnivision’s earnings decreased from $1.1 billion in the same period last year to $1 billion. The Super Bowl being held in the U.S. last year as opposed to this year made for a challenging comparison, but it was the company’s Mexican revenue that experienced the significant decline (percentage-wise), dropping by 23 percent. This decrease can primarily be attributed to the depreciation of the Mexican peso relative to the U.S. dollar.
Despite hosting the 2025 Super Bowl in Mexico, there remains a concern about sports-licensing revenue in the country. This is surprising given that the CONCACAF Nations League final between Panama and Mexico was the most-viewed sporting event on Spanish-language television during the first quarter of 2025. On a positive note, TelevisaUnivision has secured the broadcast rights for every future Olympic Games in Mexico, up until 2032.
Despite the absence of the major American football game in America, TelevisaUnivision experienced a 13% decrease in advertising revenue. The persistent drop in traditional television viewership couldn’t entirely compensate for some growth in streaming services. Although TelevisaUnivision’s subscription and licensing income dipped by 7%, a reduction of 17% in operational costs led to an increase in (adjusted) operating income before depreciation and amortization, reaching $345 million. The company also benefited from cost savings beyond the restructuring expenses expected in late-2024.
In the first quarter of 2025, TelevisaUnivision maintained its direct-to-consumer (DTC) profitability. This growth can be seen at their flagship streaming service, ViX, where both global monthly active users (MAUs) and subscribers saw double-digit increases compared to Q1 2024. Late last year, ViX increased its rates, a move that Alegre reported during the call went exceptionally well. So successful was this adjustment that he intends to implement another rate hike.
Alegre pointed out that it’s clear there’s still some flexibility in our pricing, suggesting there may be opportunities for us to raise prices further. In fact, we believe there’s room for growth in this area, and we’re actively exploring ways to do just that.
Alegre is still relatively new here; he succeeded former CEO Wade Davis in September.
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2025-04-24 18:24