Is Shah Rukh Khan launching his own jewellery brand with Candere? Here’s what we know

Recently, Shah Rukh Khan has been catching everyone’s attention not just for his everlasting allure, but also for his surprising display of extravagant jewelry styles. With his layers of rings and eye-catching chains, the ‘King Khan’s’ love for bling is a popular conversation. Now, with his recent partnership with Candere, fans can’t help but wonder if SRK might be venturing into creating his own jewelry brand.

In their most recent advertising effort, the actor plays a significant role, and the style exudes an unmistakable individuality. His commanding presence in each frame, the fashion choices, and the entire atmosphere – it’s much more than being a mere spokesperson.

Despite no formal declaration regarding ownership or investment, there’s a strong belief on social media that something significant is in the works. It could be a strategic alliance, a collaborative project, or even a major brand debut. However, one thing that’s clear: Shah Rukh Khan is reinventing men’s jewelry with Candere, and we can’t wait for the shine!

Stay tuned — this story is far from over.

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2025-05-20 14:22