The Walt Disney Co. wants to use Marvel, Mickey Mouse, ESPN and ABC News to get kids moving.
Disney, a major player in entertainment, is embarking on a versatile initiative called “Disney Jr. Let’s Play!” that aims to engage children and families nationwide. This campaign will utilize Disney’s entire brand portfolio and some of its most recognized intellectual properties. The goal is to promote physical activity through various interactive activities and experiences.
Disney is launching a program called “Disney Jr. Let’s Play!” where they will use their brands and well-known stories to encourage kids and families to get active by offering fun activities in communities across the country.
The company’s enterprise-wide initiative was unveiled on ABC’s Good Morning America on a Wednesday. Furthermore, special segments of Disney Jr.’s Let’s Play together with Good Morning America will air on their morning program regularly during the summer months.
Disney is uniting ESPN’s “Take Back Sports” program, Disney Jr., and the national nonprofit Every Kid Sports, to provide sports grants for families experiencing financial difficulties who have preschool-aged children. These grants will pay for fall registrations of preschoolers who wish to participate in local sports programs.
The company additionally intends to organize Let’s Play! events under the Disney Jr. brand at over 400 roller rinks nationwide through Disney Music Group. Furthermore, there are plans for a themed day at Disney California Adventure and Downtown Disney later this summer. Additionally, a traveling concert tour is in the works, along with YouTube shorts inspired by preschool routines, all under the same brand.
In support of this endeavor, Disney is utilizing several popular children’s franchises. Shows like “Bluey”, “Marvel’s Spidey and his Amazing Friends”, “Mickey Mouse Clubhouse”, and “SuperKitties” are all contributing to the project.
In Disney Junior, play isn’t simply a leisure activity – it’s an essential element in our storytelling, igniting creativity, and helping children understand the world,” said Ayo Davis, president of Disney Branded Television. “Our characters aren’t merely popular figures; they are friends who foster movement, creativity, and happiness. With ‘Disney Jr. Let’s Play!’, we invite families to extend this playful energy from the screen into their daily lives.
Dr. Kathryn L. Keough, a clinical psychologist at the Child Mind Institute, points out that play-based activities contribute significantly to the wholesome development of preschoolers and foster feelings of happiness crucial for their overall wellness. When these young children imagine themselves as favorite characters during play, it provides caregivers with an organic opportunity to join in the fun and create a delightful atmosphere for everyone involved.
Read More
- Gold Rate Forecast
- Silver Rate Forecast
- Honor of Kings returns for the 2025 Esports World Cup with a whopping $3 million prize pool
- PUBG Mobile heads back to Riyadh for EWC 2025
- USD CNY PREDICTION
- Kanye “Ye” West Struggles Through Chaotic, Rain-Soaked Shanghai Concert
- Arknights celebrates fifth anniversary in style with new limited-time event
- Mech Vs Aliens codes – Currently active promos (June 2025)
- Every Upcoming Zac Efron Movie And TV Show
- Hero Tale best builds – One for melee, one for ranged characters
2025-06-04 16:24