Netflix is returning to the world of Borderland. On Tuesday, they announced that Season 3 of the popular Japanese live-action series Alice in Borderland will premiere on September 25th. They also released a first teaser trailer, offering fans a sneak peek into the upcoming high-stakes survival drama’s next intriguing chapter.
Revisiting under the guidance of director Shinsuke Sato and inspired by Haro Aso’s renowned manga, the upcoming season resumes the tale of Arisu and Usagi as they find themselves entangled once more within the treacherous Borderland – a distorted dimension that merges life and death. This captivating series has garnered significant success on Netflix, making it one of their highest-rated Japanese originals. The second season premiered at the top spot on the platform’s Global Top 10 list for non-English language TV upon its release in 2022.
In the third season, actors Kento Yamazaki and Tao Tsuchiya resume their characters Arisu and Usagi, leading a tranquil married life until eerie visions and a puzzling disappearance compel them to return to the Borderland. Alongside them, Hayato Isomura, Ayaka Miyoshi, and Katsuya Maiguma reappear. This new season introduces a substantial group of fresh cast members, including Koji Ohkura, Risa Sudou, Hiroyuki Ikeuchi, Tina Tamashiro, Kotaro Daigo, and Hyunri. Additionally, Kento Kaku, known for his roles in “House of Ninjas” and Amazon’s “Like a Dragon: Yakuza,” joins the main cast as Ryuji, an individual investigating the afterlife who serves as Usagi’s guide to the treacherous game world.
The third part of the series is written by Yasuko Kuramitsu and Sato. The creative team behind it consists of composer Yutaka Yamada, cinematographer Taro Kawazu, production designers Iwao Saito and Shin Nakayama, as well as VFX supervisor Atsushi Doi. The series is developed and produced by Robot, with collaborative production from Tokyo banner The Seven.
The show “Alice in Borderland” has become a key title for Netflix’s aspirations in Japanese content, offering a blend of genre excitement and deep philosophical themes that resonates with a growing worldwide audience. Netflix is significantly boosting its funding for original Japanese live-action productions, leveraging both robust domestic market growth and the surging global interest in all things Japanese. This year alone, Netflix has seen success with “Bullet Train Explosion,” an action-packed reboot directed by Shinji Higuchi, who is known for “Shin Godzilla.” There’s also anticipation for “Last Samurai Standing,” a bloody battle-royale drama scheduled for release in November, starring Junichi Okada and over 200 other samurai warriors in a survival contest during the Meiji era. Other recent additions include the supernatural action series “YuYu Hakusho” and the ninja-family thriller “House of Ninjas,” both of which have made it into Netflix’s global non-English Top 10.
As a gamer, I’ve noticed an exciting shift happening in Japan, a place once known for being slow to adapt to streaming platforms. With more and more households getting connected TVs and younger gamers moving away from traditional broadcasters, Japan has become a strategically golden opportunity – it’s rich, accessible, and still ripe for development, making it one of the most promising premium video markets in Asia.
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2025-07-08 02:24