SiriusXM Launches Lower Cost Ad-Supported Plan in Bid to Take on Streaming Audio Giants

As a passionate gamer, I’m always on the lookout for better deals when it comes to my tunes! So, here’s some exciting news: SiriusXM is ramping up its game in the streaming music world by introducing a more affordable plan. They aim to offer us, the consumers, a more enticing deal. Let’s see what they’ve got in store for us!

The latest offering from SiriusXM is dubbed SiriusXM Play. This new service will be advertisement-driven and is expected to cost less than $7 monthly. While SiriusXM’s talk channels have been advertising territory for some time, their core music channels have typically been ad-free. In comparison to traditional FM and AM radio stations, SiriusXM Play will carry about half the number of ads, according to the company.

The new product is designed not just to enhance our competitiveness alongside industry leaders like Spotify and Apple Music, but also to expand our emerging ad business, which now represents a crucial strategic focus for us.

The upcoming tier can be accessed either through airplay or streaming platforms. Currently, access is limited, with more expansions and pricing details to follow later this year. As of now, SiriusXM’s car and streaming plans range from $9.99 to $25 per month for their most extensive package.

Wayne Thorsen, SiriusXM’s COO, stated that SiriusXM Play offers us a fantastic chance to expand our audio service to an extensive range of listeners throughout North America. By using Play, we can connect with new, budget-conscious users through a low-priced, ad-supported subscription, providing them access to over 130 channels in their cars and numerous additional features within the app. Moreover, we can utilize our content and technological strengths as the top premium audio provider in-car to create an appealing offering for both consumers and advertisers.

Scott Walker, SiriusXM’s chief advertising revenue officer, noted that play provides an engaging, fresh chance for advertisers to connect with enthusiastic, top-tier audiences through some of their cherished music, talk, and sports channels. This reaches listeners during significant moments. He further mentioned that the automobile represents the ultimate frontier for digital ad-supported media. Initially, we’re offering new marketing opportunities, such as premium, handpicked music content. In the future, with more sophisticated features, we have the potential to transform the in-car advertising scene.

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2025-07-15 16:54