Simone Bellotti’s First Project at Jil Sander Is … a Music Video?

Simone Bellotti is all set to unveil his inaugural Jil Sander collection in September, marking his official debut as Creative Director during Milan Fashion Week. However, before that, Bellotti wants to reveal something else – it’s a music video.

Titled “WANDERLUST,” the music video made its debut on Instagram this morning, under the artistic guidance of Bellotti and accompanied by the hauntingly beautiful electronic tracks of Bochum Welt (pseudonym of Italian composer Gianluigi Di Costanzo), which are directly inspired by the dual nature at the heart of Jil Sander.

Filmed in the city of Hamburg, Germany, this video aims to narrate a story of longing for travel unfolding within a typical daily environment, seamlessly transitioning between different realms and contrasts.

 

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In an interview with Vogue, Bellotti shared more on the sonic endeavor.

Jil Sander possesses a distinct aesthetic, which continues to captivate, win accolades, and earn respect,” he started. “Jil Sander is more than just a brand; it’s a living entity. It’s a house with depth, embodying extreme classicism, something strikingly modern, and an ethereal sense of lightness… It’s a label that has had a storied history, and every designer who’s worked there has contributed to maintaining its lofty status.

Stay tuned for Bellotti’s first ~official move at the fashion house.

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2025-07-16 18:55