On Location has zeroed in on Rob Lowe as its first-ever brand ambassador.
In this new role for a top-tier hospitality provider, Lowe will be present at high-profile events such as the Super Bowl and FIFA World Cup, acting as the brand’s ambassador. Essentially, you might spot him on the field during the Super Bowl or in the stands at significant soccer matches. Lowe’s assignment coincides with On Location unveiling their marketing campaign, “Closer Than Ever,” which aims to highlight their dedication to bringing fans closer to experiences that truly inspire them, spanning sports, music, and culture.
Apart from the Super Bowl and FIFA World Cup, On Location serves as the premier hospitality partner for over 150 event organizers, including the International Olympic Committee (IOC), National Football League (NFL), FIFA, NCAA, UFC, WWE, among others. As a reflection of our values – passion, quality, and unwavering love for sports and entertainment, On Location is thrilled to welcome Rob into our family. We are eager to share with him, and ultimately with the fans, our exceptional hospitality offerings. This was expressed by On Location’s president, Paul Caine.
Rob Lowe, a long-time sports enthusiast and devoted Dodgers spectator, expressed his enthusiasm about joining the On Location team. He’s looking forward to extending “unique, one-of-a-kind” experiences to fans. “I’ve always been an avid sports fan, and nothing compares to being there for the most significant games,” Lowe said. Known for his roles in 911: Lone Star, The Floor, and as the host of Literally! With Rob Lowe, Lowe added, “On Location doesn’t just offer the best seats in the stadium; they grant exclusive access to areas behind the scenes, bringing fans closer to the action than anyone else.
Location On is a subsidiary of TKO Group Holdings, Inc., a top-tier organization specializing in sports and sporting entertainment.
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2025-07-21 15:54