Justin Balsamo and Cari Sanders, two highly respected award strategists in the film industry, have joined forces and established their own comprehensive awards advisory service, Tenth House PR. According to reports by The Hollywood Reporter, they plan to focus on campaigns for prestigious awards such as the Oscars, Emmys, Golden Globes, and major guild nominations.
For the past 18 years, I’ve been honored to work side by side with the esteemed awards strategist Tony Angellotti at The Angellotti Company, rising through the ranks from an entry-level position to VP of Publicity and Awards. During my tenure there, I was privileged to be part of the award-winning campaigns for movies like “Green Book”, “Oppenheimer”, and others such as “Get Out”, “1917”, “Inside Out”, and “Wicked”. I also had the opportunity to collaborate closely with filmmakers, production companies, and prestigious clients like the USC School of Cinematic Arts. My journey in this field began at the Walt Disney Company, where I honed my skills in both national publicity and home entertainment.
Balsamo joins the new venture from Amazon MGM Studios, where he’s been since 2022, serving as the head of film and series awards strategy with a role in both films such as Saltburn, Frida, and Argentina, 1985, and television shows like Étoile, Mr. and Mrs. Smith, and The Lord of the Rings. Before that, he was the VP for awards and publicity at Focus Features from 2017, where he managed Oscar-winning campaigns for titles including BlacKkKlansman, Belfast, Promising Young Woman, and Phantom Thread; and held a senior position in integrated marketing and awards at Sony Pictures Entertainment, where he started in 2013.
Tenth House PR represents the sum of our knowledge gained from more than three decades spent creating and implementing award-winning campaigns of various types,” Balsamo and Sanders explain to THR. “Having worked on both studio and agency projects, we felt it was time to start something unique. This venture is a reflection of our experiences and is guided by a clear, strategic perspective. We are passionate about what we do, and we hope the creativity, enthusiasm, and fun that we put into our work is evident to those we collaborate with as we embark on this new journey.
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2025-07-21 21:55