Adidas confirms extended collaboration with the Mercedes-AMG Petronas Formula One race team.
Merging two renowned German labels, adidas plans to design a comprehensive collection that blends performance and style for the whole Mercedes-AMG PETRONAS Formula One Team. This includes drivers, mechanics, engineers, and fans alike. The first collaboration between adidas and the Mercedes-AMG PETRONAS F1 Team is slated to release in February 2025, coinciding with the upcoming season. Based on a mutual dedication to performance and quality, the 2025 season and beyond will showcase an alliance between adidas and Mercedes-AMG PETRONAS, offering exclusive footwear, clothing, and accessories for both team members and fans, with limited edition drops included. Pioneering a new path, adidas will also be crafting custom team kits tailored to each team member’s specific role.
Adidas’ CEO, Bjørn Gulden, expressed his delight about the company’s return to motorsport, noting the increasing popularity of both motorsport in general and Formula 1 specifically. He highlighted that it significantly impacts sport and street culture. As Official Team Partner of the Mercedes-AMG PETRONAS F1 Team, Adidas is thrilled to bring the Three Stripes into Formula 1. Both parties share a passion for speed, innovation, and performance, with Adidas aiming to support the drivers and team in pushing their limits on the track. Off the track, they plan to inject fresh perspectives by introducing appealing lifestyle products and expanding their fanbase to a new generation. Looking forward, Adidas is eager to collaborate with Mercedes-AMG PETRONAS F1, aiming for joint victories.
Toto Wolff, CEO and Team Principal of the Mercedes-AMG PETRONAS F1 team, reciprocated these sentiments in his statement. He considered Adidas’ partnership a strong declaration as they embark on their new journey together. Adidas is an iconic brand that echoes their commitment not only to top performance but also to style and elegance. This collaboration, therefore, marks a revolutionary step in redefining what team and fanwear means in their sport. They are eager to break new ground with Adidas as they collectively aim for world championships.
Keep an eye out! The upcoming collaboration between adidas and Mercedes-AMG PETRONAS Formula One apparel line is set to launch next month. You’ll be able to get your hands on the collection from both adidas’s platform as well as Mercedes-AMG’s.
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2025-01-07 12:56