adidas’ Latest Campaign With Zalando Explores Life in the Fast Lane

As a dedicated runner, I’m thrilled to be part of the excitement surrounding this year’s marathon season with the Adizero EVO SL sneakers now starring in an innovative adidas campaign on Zalando. This campaign delves into the versatility of this shoe’s performance and style, showcasing its prowess not just on racetracks, but also in diverse environments.

Amidst Paris’ lively urban landscape where people hustle about, the images highlight the versatility of the running shoe by weaving through everyday scenes – from coffee shops to florists, and deftly maneuvering crowded thoroughfares. The individuals are pictured simultaneously, utilizing the Adizero’s advanced technology such as the Lightstrike Pro Foam, to maintain their brisk pace during their urban treks, effortlessly keeping up with their city-bound routines.

To provide visual context for the narrative, a complementary lookbook combines static portraits of our campaign models with action shots of runners. The contrast between these two groups is emphasized through editorial design, as our hero duo are depicted in sporty athleisurewear outfits, while the runners wear lightweight T-shirts and shorts. Despite their varying styles and speeds, each image demonstrates how the running shoe can effortlessly move between their realms.

On June 26th, adidas and Zalando are organizing an exciting event at Vollgutlager Berlin to kick off their new campaign. This event aims to delve into the connections between speed, light, and movement. The experience promises DJ performances, futuristic displays, and interactive installations that you can engage with directly.

Keep an eye on the brand’s platforms for updates regarding the forthcoming event. Meanwhile, you can purchase the adidas Adizero EVO SL shoes directly from Zalando’s online store.

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