As someone who has spent decades immersed in the world of cinema and storytelling, I find myself both fascinated and concerned about the role of artificial intelligence in our industry. The potential for AI to revolutionize content creation is undeniable, but as Curro Royo rightfully pointed out, we must not lose sight of the creators who fuel this technology with their work.
The excitement surrounding Artificial Intelligence (AI) has been palpable, causing some to contemplate its effects, even in the world of Hollywood. Therefore, it came as no shock that Iberseries & Platino Industria made new technologies, with AI taking the lead, but also digital counterparts, a focal point during its fourth and final day.
The major gathering focusing on Spanish and Portuguese content in Madrid, Spain hosted a discussion with professionals to delve into potential benefits and challenges. The panel included Clara Ruipérez, Telefonica’s director of legal strategy for content, brands, and digital transformation, Ignacio Lacosta, founder of XReality Studios, Undersecretary of Culture Carmen Páez, Óscar Olarte, CEO of Mr Factory, Curro Royo, screenwriter for HBO/Max Spain series Like Water for Chocolate, and the vp of DAMA, an organization that handles remuneration rights for audiovisual creators in Spain.
Royo cautioned that this technology might disregard the creators, stating, “We’ve nurtured this beast with our creations, and it has become uncontrollable – it’s here to stay.” He advocated for safeguarding creatives and their works, as well as conversations about fair remuneration for those affected. His question was, “What is left for us now?
Besides this, he remarked that AI tends to repeat and rephrase information, humorously suggesting that if films were written by machines, only robots would find them appealing.
AI company representatives generally expressed a very optimistic view towards the technology, emphasizing its potential for expanding creative opportunities while lowering expenses. Olarte added that it offers an opportunity to create more projects based in virtual international locations, thus possibly broadening their appeal to a more worldwide audience.
While he admitted that the existing regulatory structure needs to evolve to accommodate artificial intelligence, thereby bridging any potential loopholes in the rules. He also cautioned about an overly enthusiastic or speculative attitude towards advancements like AI, using the analogy of a “bubble” similar to the one observed with the metaverse, indicating a need for a more measured and sensible approach instead.
Lacosta stated, ‘AI needn’t instill fear in us.’ Instead, let’s view it as a skillset we should master, rather than fretting over potential employment changes.
Páez emphasized that those who own content should receive fair compensation. She also cautioned about using overly general terms when discussing the economic advantages of AI, as this could lead to hasty and inaccurate judgments. “In case of lawsuits,” she added, “you can’t simply reduce expenses.
In her argument, Ruipérez stated that our current legal structure for AI isn’t comprehensive enough, but rushing to fill gaps could be problematic due to the rapid advancements in technology. Additionally, she pointed out that creating digital versions of spaces or people is a unique challenge, and as such, it’s beneficial to engage in discussions like this one.
On a recent occasion this week, the educational wing of the event, Platino Educa, showcased the fresh Spanish-Portuguese film titled Artificial Justice (Justicia Artificial) by Simón Casal. This production features Verónica Echegui, Tamar Novas, Alba Galocha and Alberto Ammann in its cast.
In the not-too-distant time, the government intends to transition judges with artificially intelligent software, promising to streamline and neutralize politics within the justice system. A summary provides this information. Judge Carmen Costa, a respected figure in her field, has been tasked to evaluate this novel approach. However, when the developer of the software is mysteriously killed, she discerns that her life may be at stake. Thus, the film poses an intriguing dilemma: Would you prefer to face judgment in court by a human or by artificial intelligence?
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2024-10-04 14:25