Aquascutum Wants to “Activate” UK Culture In Latest Campaign

Aquascutum, a renowned British luxury brand, takes to the vibrant streets of London for their newest marketing initiative called “Being Active.” This campaign aims to stimulate both physical and mental activity within artistic realms by focusing on the city’s most lively district, SoHo.

Duke Milo, founder of Dukes Cupboard, leads the campaign with a laid-back vibe, delving into the concept of “Active” in today’s diverse cultural and artistic milieu. From the moment he opened his shop to his record shopping sprees, Duke Milo exudes tranquility and ease in Aquascutum’s latest collection. He strides through London’s fickle summer weather, donning relaxed tracksuits, checkered shirts, and understated activewear. Rain-resistant outerwear and stylish bags are on standby, ready to face both sunshine and showers.

Take a closer look at Aquascutum’s “Active” campaign in the gallery above.

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2025-06-24 19:25