As a seasoned artist who has spent decades perfecting my craft, I am deeply concerned about the increasing use of AI in the entertainment industry. The recent controversy surrounding Netflix and Arcane is just another example of how AI can undermine the hard work and dedication of talented artists like myself.
In the past week, there’s been criticism towards a promotional picture for the popular animated series “Arcane,” especially on social media platforms. Fans accused the streaming service of incorporating AI in one of the Season 2 posters that showcase main characters Vi and Jinx. The poster’s visuals appear digitally manipulated, with some questionable-looking fingers on the back side, leading to its removal. In response, Riot Games, the creators behind “Arcane,” issued a statement clarifying their stance against using AI in any of their intellectual properties.
The image under discussion popped up as a temporary image on Netflix, and it was snapped by a spectator. This particular post, amassing nearly six million views, also caught the eye of Riot Games’ Brand Leader, Alex Shahmir. In response to the post, he sent out this message:
Thank you for bringing this matter to light. As a rule, we do not use AI for any content related to Arcane, as it is disrespectful towards the exceptional artists involved in the production of the show. The image in question was an oversight and has now been taken down. Thank you once again for pointing out the issue.
Shahmir’s statement significantly eased fans’ concerns about AI influencing the main narrative of the series, Arcane. The company’s dedication to backing artists who painstakingly work for months or even years to create animation, serving as a testament to their ethical stance against AI usage, shines brightly. This is especially commendable in an era where AI integration is increasingly prevalent.
Netflix’s Use of AI Sparks Wider Debate
This latest instance, where Netflix appears to have employed AI to enlarge an existing poster supplied by the show’s creator instead of requesting a fresh one, demonstrates how artificial intelligence is increasingly impacting the entertainment sector. Although this specific occurrence may appear minor in the broader context – as AI was used to widen the right side of the poster to fit the screen – the underlying issue is that it was done without informing or consulting the original creators.
As a cinema enthusiast, I’ve noticed an increasing prevalence of AI in our favorite shows and movies lately. From serving as backdrops to creating opening credits like Marvel Studios’ ‘Secret Invasion’, AI has certainly made its mark. However, the rapid advancement of this technology stirred up quite a fuss during the writers’ and actors’ strikes of 2023. Despite some compromises being reached regarding its use, it’s clear that there’s still a contentious issue surrounding stealthy AI employment by certain companies, which is a matter of concern for many in our industry.
The secretive application of AI by Netflix without Riot Games’ awareness underscores a significant challenge in Hollywood today. Despite promises over the past few years that AI won’t supplant human roles any time soon, the persistent growth of its influence suggests that this might not be entirely accurate.
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2024-11-23 22:07