Arlene Winnick, Veteran Entertainment Publicist, Dies at 77

Arlene Winnick, Veteran Entertainment Publicist, Dies at 77

As a long-time admirer of the glittering world of Hollywood, I can’t help but feel a profound sense of respect and admiration for Arlene Winnick. Her 30-year career spanning various aspects of the entertainment industry is nothing short of inspiring. From pioneering marketing campaigns for fitness legends like Richard Simmons and Jane Fonda, to her contributions to iconic landmarks such as the TCL Chinese Theatre, Arlene’s impact on Hollywood is undeniable.


Arlene Winnick, an experienced publicist in Hollywood, who worked with numerous clients such as Universal Studios Hollywood and the TCL Chinese Theatre throughout her more than 30-year career, has sadly passed away at the age of 77.

Winnick passed away on October 1st in Beverly Hills due to a prolonged illness, as stated by her publicist Jerry Digney. He acknowledged that she was a vital contributor to the success of Solters & Digney and its subsequent firm, Digney & Co. Public Relations.

For over three decades, I’ve been a part of the thrilling world of entertainment. In the early stages of my journey, I played a pivotal role in shaping marketing strategies and publicity initiatives for the burgeoning home video sector. This field was responsible for launching some iconic fitness videos starring Richard Simmons, Jane Fonda, and Zsa Zsa Gabor, which became household names.

Throughout her career, she has collaborated with various independent PR firms, as well as the Digney team, on numerous entertainment accounts such as Universal Studios Hollywood, Madame Tussauds Hollywood and Las Vegas, Warner Bros. Studio Tour, the Carousel of Hope gala, TCL Chinese Theatres Hollywood, and Ripley’s Believe It or Not.

In her last projects, she participated in the traditional hand-and-foot impression ceremonies at Grauman’s TCL Chinese Theatre for directors like James Cameron and Jon Landau, as well as actors such as Keanu Reeves and the ensemble from the Avengers movies.

Beyond her career in Hollywood, Winnick boasts over three decades of PR expertise. She has managed PR and special events for various industries such as food/restaurants, travel/tourism, and more. Notably, she represented Raffles L’Ermitage Beverly Hills, BeautifulPlaces, Le Meridien Beverly Hills (now SLS hotel), RanchWeb, Paradisio de la Bonita, Ceiba del Mar, Pacifica Holistic Resort and Spa (Mexico), Wyndam Bel Age (now The London West Hollywood), Madison and Mulholland (luxury events and celebrity gifting), Lake Arrowhead Resort + Spa, Johnnie Walker, and Westlake Village Inn.

Ever since 2012, I’ve been proudly serving as a senior writer at L.A. Arts Online, where I’ve had the pleasure of covering and critiquing over 50 events and shows. In my spare time, I lend a helping hand at Project Angel Food. Born and raised in Great Neck, N.Y., I’m thrilled to be part of this vibrant arts scene here in Los Angeles.

Richard Schulenberg, who had been her partner for 20 years, passed away before her. Those left behind are Jon and Andrew Gladston, her sons; Larry Beer, her brother; Leslie, her daughter-in-law; Chris, whom she referred to as her stepson; and Katie and Amy, also her stepdaughters. In addition, there are seven grandchildren: Jacob, Talia, Harper, Lucy, Elenor, Kalan, and Pono.

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2024-10-14 04:24