Audi Debuts Exclusive “AUDI” Brand in China

Audi Debuts Exclusive "AUDI" Brand in China

As a seasoned gamer with a soft spot for futuristic tech and a knack for keeping my eyes peeled for the next big thing, the unveiling of Audi’s exclusive Chinese brand, “AUDI,” has me absolutely thrilled! I’ve always been intrigued by the fusion of traditional automotive DNA with cutting-edge innovations tailored to specific markets. The AUDI E concept car seems to be a perfect blend of both, catering to China‘s tech-savvy consumers while staying true to Audi’s heritage.


Audi has introduced a fresh brand specifically for the Chinese market, named “Audi.” This debut includes the Audi E concept car, which represents an electric vehicle launch designed with Chinese consumers in mind. Instead of the conventional four-ringed emblem, “AUDI” written in capital letters emphasizes a distinct identity that blends Audi’s core characteristics with cutting-edge technologies suitable for China’s tech-oriented market.

Significantly, Audi has teamed up with SAIC to create a Chinese-exclusive brand, introducing their initial model, the AUDI E concept electric vehicle. The AUDI E concept is designed to introduce a new luxury electric car option in the region, boasting cutting-edge digital technology and features that aim to revolutionize connectivity and automation. This stylish all-electric Sportback incorporates the latest digital systems for an enhanced driving experience.

Speaking as an enthusiast, the Audi E concept’s performance is nothing short of impressive. It packs a punch with its twin electric motors, producing an astounding 570 kW and 590 lb-ft of torque. This powerhouse propels it from 0 to 60 mph in just 3.6 seconds! And the range? An impressive 430 miles on a single charge. To top it off, its 800-volt architecture allows for rapid charging, offering over 230 km of travel in just ten minutes. Simply put, this baby is electric performance at its finest!

Within, the Audi E concept emphasizes both spaciousness and technology. A 4K touchscreen dominates the dashboard, while an assistant called “Audi Assistant” offers voice and tactile control. Incorporating Chinese aesthetics, the cabin features illuminated wood, microfiber, and a minimalist design to deliver a contemporary, comfortable ambiance.

The first production models under this exclusive brand are set to launch in 2025.

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2024-11-12 09:56