ITV CEO on Planned U.K. Ban on Junk Food TV Ads for Children: “We’re Going to Have to Mitigate It”
In 2016, ITV, a major U.K. television broadcaster, earned approximately 45% of its overall income from non-advertising ventures. However, this year is expected to see a shift as the company aims to generate 60% of its revenue from production and digital sectors, according to CEO Carolyn McCall at a London conference on Tuesday. Additionally, her team expresses optimism that these profitable areas will constitute around 66% of ITV’s total income by the year 2026.