Summary
- Awake NY has launched its Summer 2025 collection
- The release features reimagined seasonal staples like a Mesh Polo, Printed Soccer Jersey, and Classic Striped Shorts, designed for timeless ease
- The collection aims to capture the relaxed and vibrant energy of New York City’s summer
In preparation for New York City’s famous summer block parties and local gatherings, Awake NY is kick-starting the Summer 2025 season by introducing its new collection. This fresh range takes popular summer styles and gives them a modern twist, combining Awake NY’s unique style with the lively, carefree vibe of the city during its sunniest days.
This assortment presents a carefully chosen set of essential items for each season, combining simplicity with uniqueness. Notable items are the ventilated Mesh Polo, ideal for casual get-togethers during warm weather; the energetic Printed Football Jersey, blending athleticism and urban vibes; and the adaptable Striped Shorts with a classic design, providing comfort while maintaining a lasting style. Each item embodies Awake NY’s dedication to crafting a collection that remains contemporary yet long-lasting.
The imagery for the collection was significantly influenced by New York City’s energetic ambiance, particularly the famous City Island. This charming location, where locals celebrate the beginning of summer with delicious seafood and lively days at Orchard Beach, offers an authentic setting that reflects the brand’s essence. The campaign, featuring familiar faces from AWAKE NY’s network, continues to tell a deeply personal story. It underscores that the brand’s narrative is intimately connected to the people who use it and the culture they embody.
For Summer 2025, we’ve created a tribute to the urban summer lifestyle, designed for fashion enthusiasts who appreciate genuine, comfortable, and stylish pieces while enjoying the season’s events. This collection is now ready for you to explore online.
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2025-06-16 10:26