BEAMS PLUS Pushes Eclectic Prep For SS25 Campaign

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As a gamer, I’d say: “In their SS25 collection, BEAMS PLUS gives a fresh spin to traditional preppy style by infusing it with an eclectic twist. It’s like they’ve leveled up my summer wardrobe with playful yet sophisticated outfits perfect for sunny escapades.

This season, the Japanese brand is sticking to its classic designs: chambray shirts in denim tones, patchwork jackets, casual suits, and pleated pants. The collection mirrors the diverse and multi-generational cast of the campaign by blending vintage and modern shapes, striking patterns with practical workwear elements.

The versatile method used in assembling this collection takes inspiration from a broad spectrum of sources, which are evident in the assortment of fabrics. Within the collection, you’ll find micro-florals and tropical patterns intermingling with stripes, Summery plaids, and other designs inspired by travel.

As I quickly glance around, my eyes catch a vibrant gaming setup: a pink camp shirt, sporting cargo pockets at the waist, matches an old-fashioned quilt design on the shorts, while a hat in the same style tops it off. Meanwhile, a brown shirt and shorts combo, adorned with an oversized check pattern, is paired with a striped blue shirt that boasts multi-directional designs. Finishing off this eye-catching outfit is a floral cap and a pair of brown leather loafers.

A glance reveals a style inspired by streetwear, featuring unconventional pairings like blue and burgundy crinkled track pants matched with a bright yellow checkered shirt. The campaign further presents versatile ensembles suitable for various seasons, such as a look consisting of a beige cargo jacket layered over a checked shirt, dark brown adjustable fishing pants, and a camouflage bucket hat.

Check out the complete assortment displayed up top, and purchase the latest offerings from the BEAMS online store, their brick-and-mortar shops, as well as certain partner retailers.

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2025-01-11 21:55