BEDWIN & THE HEARTBREAKERS FW25 Captures Tokyo’s Dark Pulse

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Summary

  • BEDWIN & THE HEARTBREAKERS unveiled its FW25 “Tokyo Noir” collection
  • It shifts from Americana to techwear, using Dyneema® and 3M reflective materials
  • Inspired by films like Black Rain and post-punk, with creative direction by Michael Bühler-Rose

For the Fall/Winter season of 2025, BEDWIN & THE HEARTBREAKERS introduced their captivating collection themed “Tokyo Nightfall.

This season, BEDWIN moves intentionally beyond its traditional Americana and preppy styles, opting instead for a streamlined and powerful design philosophy. The collection features strong silhouettes made from technical fabrics, showcasing materials like Dyneema® and 3M reflective elements that emphasize both the designs’ functionality and visual impact. Each piece is carefully constructed to convey strength and understated tension, echoing the industrial rock, post-punk, and new wave musical and aesthetic influences that define the collection’s sonic and stylistic essence.

In various grungy industrial settings throughout Asia, this campaign captures raw energy and intense drama. The creative direction is credited to Tsuyoshi Noguchi and photographer TAKAY. This collection takes inspiration from movies like “Black Rain” and Akira Kurosawa’s “High and Low,” while also incorporating a powerful image of John Lydon. It seamlessly blends together references that echo a world influenced by technological advancements and urban enigma.

The artistic direction and design are led by Michael Bühler-Rose, an artist based in New York who forms part of BOOT FOUNDATION. His unique perspective gives depth to the brand’s ongoing story. Accompanying this visual narrative is a seasonal music playlist prepared by KATOMAN, providing a multi-layered soundtrack that encapsulates the atmosphere of Tokyo at night. Take a look at the schedule in the gallery above for a sneak peek.

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2025-07-21 10:56