During a chat at South by Southwest in the afternoon, both the audience members and Apple executive Eddy Cue attempted to extract some specifics about the finale of “Severance”. However, their efforts were unsuccessful. Nevertheless, Ben Stiller, who is the director and executive producer, provided some background information on how the thrilling scene set in Grand Central Station was executed.
‘Let’s not just dress up others; let’s do this ourselves.’
As a fanatic, I’d like to share my take on the unique promotional strategy Apple TV+ employed for the return of “Severance” in January. Instead of traditional marketing methods, they decided to create quite the buzz by installing a soundproof glass booth right smack in the heart of Manhattan’s train station. This booth was designed as an exact replica of the quaint yet outdated office from the series.
For several nights, the cast members Scott, Britt Lower, John Turturro, and Zach Cherry could be seen diligently working within this glass box, immersing themselves in their characters and carrying out the peculiar tasks depicted in the show, all set at Lumen – the mysterious company featured in “Severance.”
To top it off, the supervisors of these characters, played by Patricia Arquette and Tramell Tillman, would walk around, overseeing their subordinates. They all maintained their characters throughout the evenings, giving passersby a sneak peek into the strange world of “Severance.
As a devoted fan, I couldn’t help but notice the deafening roar echoing across the internet during the second season of our beloved series. This clamor was undoubtedly one of the earliest signs that the show had begun to ascend in popularity, and let me tell you, it has indeed soared!
Stiller emphasized to Eddy Cue, Apple’s executive vice president of Services, that the enthusiasm from the cast set it apart. He explained to Scott, “If we’re going to make this happen, your team needs to stick around for at least three hours. It should feel like something that can evolve and allow people to explore it.
During the conversation, Stiller amped up his charisma, steering it towards the topic of Severance, but often steering off course into the changing landscape of the entertainment industry and Cue’s time at Apple. He even slipped in a nod to rumors about the series’ substantial budget, doing so subtly through a humorous remark.
He inquired casually from one of the leading executives, ‘I was just wondering, how’s Apple holding up?’ You see, its market value stands at an impressive $3.591 trillion, but there are times when I can’t help but feel concerned.
“It’s competitive world,” Cue responded, trying to keep straight. “But we’re doing alright.”
I appreciate your confirmation, friend. Sometimes when we exceed our budget, they might express their concern with something like, “Come on, team!” Hearing that gives me a slight pause, wondering if things are okay on your end. But it seems we’re still within our budget limits, correct?
After helming 11 out of the 19 finished episodes, including the season finale slated for March 21, Stiller confessed he has a complex connection with the discussions online about the show’s enigmatic aspects – not just the series’ mystery box elements, but also the weekly critiques. “It’s risky to delve into that territory,” he stated, “because there are so many thoughts and opinions. I occasionally tune into some podcasts, but usually stop listening when they express any negative feedback about an episode. After that, I never go back to those podcasts again.
This comment elicited laughter from the audience, and so did his statement that “No goats were harmed during the production of this show.” However, nothing might have been more amusing than Stiller’s analysis of the increasingly unified media landscape – encompassing the platform that financed 2018’s Escape at Dannemora.
Stiller commented that we produced a restricted series for Showtime, but he’s unsure about the current status of Showtime. ‘Are they still around?’ he wondered, hinting at the uncertainty surrounding the prestigious network.
“They do,” Cue answered. They’re part of Paramount+.”
It struck a humorous chord, especially amusing for those carrying one of the numerous Paramount-branded bags, which they were distributing at the event. It seemed they were a sponsor of the festival.
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2025-03-10 17:55