Blauer Taps Pirelli for a Responsible Outerwear Capsule

The renowned Italian fashion brand, Blauer, and the prominent tire company, Pirelli, have teamed up to create a compact, unisex collection of outdoor wear, perfectly timed for the buzzing Milan Fashion Week Men’s.

This environmentally friendly collection offers four styles: a puffer jacket designed for performance, a sleeveless version of the same, a 2-in-1 parka, and a dust coat. The performance puffer, which is both waterproof and windproof, utilizes recycled polyester with Taslan fabric inserts, while the sleeveless puffer, constructed similarly, uses Repreve padding and a seamless tubular design. In the future, the 2-in-1 parka combines a three-layer laminated windbreaker with an inner padding system for guaranteed waterproofness, and the dust coat employs a three-layer recycled polyester fabric with double lamination.

Enzo Fusco, CEO of FGF Industry, stated, “Blauer and Pirelli share a mutual goal: striving for perfection. This partnership is more than just a reflection of our shared ideals; it’s a beacon guiding us towards a future where innovation and research harmoniously coexist. Blauer, known for its forward-thinking sports fashion, has consistently grown in popularity due to its impressive performance, ensuring increased sales with each new season.

As Marco Maria Tronchetti Provera, SVP of Pirelli Design & Assets Conversion, I’m thrilled to announce our partnership with Blauer. This collaboration offers me a fantastic chance to delve deeper into the creative aspects of our brand, translating our world of feelings, identity, and passion into apparel that brings our consumers closer to the heart of Pirelli.

The Blauer x Pirelli series is set to debut both online and in physical Blauer stores during the month of August. Be sure to check out the assortment showcased in the gallery above for a sneak peek!

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