BMW Launches “UNO Car Party” In-Car Gaming Experience

BMW Launches "UNO Car Party" In-Car Gaming Experience

As a tech-savvy, road-tripping enthusiast, I can’t help but be thrilled about BMW’s latest innovation – “UNO Car Party!”. Having spent countless hours on long drives with my friends, I know firsthand the importance of keeping the journey entertaining. This game takes in-car entertainment to a whole new level, transforming every pit stop into a friendly UNO competition.


BMW and MINI cars are now hosting a brand-new version of the classic Mattel card game, creatively called “BMW UNO Car Party!” This exciting in-car gaming experience was jointly developed with Mattel and AirConsole, making its debut at this year’s Gamescom event in Cologne, Germany. The game is currently being rolled out to more than half a million BMW and MINI vehicles worldwide.

The game takes advantage of AirConsole’s exclusive tech, enabling as many as four individuals to link up their individual devices as controllers. Consequently, this setup offers a sociable gaming opportunity within the car’s entertainment system, transforming each pause in travel into a lively, engaging interlude.

According to AirConsole’s CEO, Anthony Cliquet, UNO showcases the exceptional qualities of AirConsole by offering a game suitable for all, seamless integration with car hardware, and mobile-controlled gaming fun. This inventive setup ensures that each player can privately view their cards on their individual device, fostering a distinct and engaging experience.

As someone who has had a near-accident while playing a game in a moving vehicle, I can confidently say that it’s crucial to prioritize safety above all else when gaming. That’s why I always make sure my car is parked before starting any in-vehicle games, ensuring both myself and others on the road remain safe.

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2024-08-25 07:55