Bottega Veneta Launches First Genderless Fragrances by Matthieu Blazy

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As a connoisseur of both fashion and fragrances, I must say that Bottega Veneta‘s foray into the world of unisex scents is nothing short of a masterstroke. Having witnessed the brand’s transformation under the visionary leadership of Matthieu Blazy, it’s clear that this move is not just about expanding product lines, but about embracing the evolving notions of gender identity in today’s world.

Following up on Bottega Veneta’s SS25 showcase in Milan, the esteemed Italian fashion house has ventured into a fresh product line, exploring their artisanal world within the realm of beauty products. The creative director, Matthieu Blazy, whose work has been widely praised at the brand, is now expanding his influence into uncharted territories with the debut of five opulent fragrances.

During an interview with the Wall Street Journal, Blazy discussed the creation of the company’s latest fragrances. In a conversation with WSJ, he shared that at their initial meeting, he expressed a desire to avoid any gendered scents – none at all. This stance reflects his belief that in today’s world, separating scents by gender doesn’t make sense. The new unisex fragrances can be seen as progressive, as luxury brands are grappling with adapting to evolving views on gender identity among modern consumers.

As we promote the brand, its scents carry a deep connection to its Venetian roots. The fragrance blends incorporate flavors that mirror the multicultural atmosphere of the brand’s homeland: Bergamot from Italy, Geranium from Madagascar, Cardamom from Guatemala, French Angelica oil, and Somalian Myrrh. Inspired by traditional Venetian glassblowing techniques, the bottles are crafted using a modern process that simulates the uneven air bubbles found in hand-made Murano glass. These unique bottles have Croatian wood stoppers and rest on Verde Alpi marble bases.

Over the past few years, high-end brands have been directing more attention towards the rapidly growing market of beauty and self-care products. For instance, Pharrell introduced his first scent in July as the creative director for Louis Vuitton, while Acne Studios teamed up with Frederic Malle to unveil their debut fragrance in March. Notably, Bottega Veneta’s entry into this market is the most extensive so far and carries the highest price tag of $450 per bottle.

You can find the complete assortment of Bottega Veneta fragrances, such as “Déjà Minuit,” “Colpo di Sole,” “Acqua Sale,” “Alchemie,” and “Come with Me,” readily accessible at their online store. They come in a volume of 100ml and also in a mini discovery set.

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2024-10-02 20:56