As a connoisseur of both the fairway and the racetrack, I find the Bridgestone DRIVE collaboration with Period Correct to be a harmonious blend of two passions that have long been intertwined yet rarely celebrated together. Growing up, I spent countless hours tinkering with car engines and perfecting my swing, so seeing a brand like Bridgestone, which has been a staple in both worlds since the ’30s, finally embracing their rich history is nothing short of exhilarating.
Today, there is a growing overlap between cars and golf as figures from Formula One like Lando Norris and Alex Albon participate in televised golf competitions. Even traditional golf brands such as TaylorMade have partnered with racing teams like Red Bull Racing. Now, Bridgestone, known to many outside the golf industry for both car tires and golf balls since the 1930s, is joining the fray. By teaming up with fashion car culture label Period Correct through their DRIVE collaboration, Bridgestone showcases how their rich history in golf intertwines with the present day.
According to Dan Murphy, President of Bridgestone Golf, the sport is attracting fresh crowds, making it more popular than ever before. To appeal to this emerging group of enthusiasts, we aim to devise meaningful and genuine strategies for introducing Bridgestone to them. This partnership effectively combines our automotive and golf cultures to reach new audiences via a mutual passion.
Emphasizing this point, the core concept behind the apparel line revolves around iconic Bridgestone advertisement campaigns from the past. These vintage ads are showcased on simple white, off-white, and green shirts. The collection, suitable for all genders, offers more than just shirts—it includes bucket hats, hoodies, and quarter-zips, all bearing the classic Bridgestone and Period Correct logos, as well as a unique checkered design that incorporates either emblem. Additionally, the partnership involves boxes of co-branded Bridgestone TOUR B X golf balls—a high-quality ball frequently used by professionals on global tours.
You can check out the full collection on Bridgestone Golf’s website now.
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2024-11-06 20:25