Burberry’s Latest Campaign Declares “It’s Always Burberry Weather”

Burberry's Latest Campaign Declares "It's Always Burberry Weather"

As a long-time admirer of Burberry and its rich British heritage, it’s always a delight to witness their innovative strides in outerwear design. Having grown up amidst the vibrant fashion scene of London, I can attest to the iconic status that Burberry has held for generations. The latest collection, “It’s Always Burberry Weather,” resonates deeply with me as it embodies both functionality and style, two elements that are crucial in navigating the unpredictable British weather we all know too well!


Burberry recently introduced their new advertising initiative titled “There’s Always Time for Burberry Weather.” This assortment promises to safeguard individuals against various weather conditions.

Boasting over 165 years of ingenuity and skill, Burberry’s outdoor apparel embodies a strong sense of purpose, practicality, and thrill-seeking spirit. Originally designed for safeguarding explorers in harsh climates, it has since grown into an iconic emblem of classic British fashion. The brand consistently reinvents its signature outerwear line, reflecting its ongoing evolution.

To honor the rich legacy of Burberry coats, the label has unveiled a comprehensive collection, accompanied by a cinematic ad campaign, multiple pop-up stores around the world, eye-catching window displays, and in-store events. Additionally, there’s a revival of an artwork from their archives.

The name of this collection is inspired by a phrase from Burberry’s historical records, which highlights both the durable nature of their clothing items and the unforeseen British climate. It includes seven essential designs: trench coat, Harrington jacket, quilted piece, puffer jacket, parka, aviator jacket, and duffle bag.

Through London and the lush British countryside, ‘It’s Always a Burberry Day’ showcases a collection of delightful and amusing scenes and portraits. This production boasts an impressive array of talent spanning music, film, fashion, and sports, with stars like Barry Keoghan, Zhang Jingyi, Cara Delevingne, Cole Palmer, Eberechi Eze, Little Simz, and Olivia Colman joining the Burberry family as brand ambassadors.

From the outset, during our talks regarding collaboration, it was unmistakable that Burberry had a strong desire to back my foundation as a significant aspect of our partnership,” Crystal Palace midfielder Eberechi Eze shares with TopMob. “We’ve successfully completed our first joint venture, and we have more exciting endeavors lined up in the coming days, which I am deeply appreciative of and thrilled about.

Key features in the latest Burberry collection include the updated trench coat, boasting B-shaped hardware and enlarged gun flaps for enhanced shielding against precipitation. Crafted from breathable cotton gabardine, the classic coat is semi-lined to ensure a lightweight, effortless feel. Additionally, the Harrington jacket, a staple of British street culture, has been redesigned using water-resistant gabardine, with the signature Burberry Check lining the brand’s rainwear since the 1920s.

Distinctive pieces also feature prominently, such as the revamped Aviator, now boasting lamb shearling and adjustable features, along with B-cut zip fasteners. To complete the lineup, there’s the Duffle – a classic design initially favored by the British Royal Navy – crafted for comfort using warm wool and cashmere. It comes equipped with wooden toggles intricately carved with a B shield, a fresh logo symbol derived from the Equestrian Knight Design.

Examine more closely the latest assortment and marketing effort by Burberry, as detailed in the following, and don’t forget to continue reading for a revised conversation between TopMob and Eberechi Eze.

TopMob: What’s your earliest Burberry memory?

Eberechi Eze: Indeed, my earliest recollection is of individuals sporting iconic Burberry scarves in London.

What do you pick first: shoes or outfit?

Outfit first.

 What are you currently listening to?

Odeal.

Who’s your best dressed teammate?

Chris Richards.

We saw you at Burberry’s LFW show, did you have any favourite looks?

Among the many striking gazes, it’s true that making a decision is quite challenging. However, I found Bright’s look particularly appealing. Marc made an impression, just as Jack Harlow did, sporting a timeless trench coat.

As a fashion enthusiast, I’ve noticed that London has been stealing the spotlight when it comes to grassroots fashion lately. What could be the reasons behind this surge of creativity and innovation in the UK capital?

It seems that with social media becoming increasingly prevalent, it has become easier for people to find inspiration and subsequently express themselves in various ways. This, in my opinion, is a wonderful development as it encourages self-expression and creativity.

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2024-10-08 16:56