CAA’s Latest Agency-Adjacent Push? High-Net Worth Family Offices

by

Talent agencies like CAA have been delving into related businesses for many years beyond their traditional agent work. Now, they’re expanding their services even further by launching a specialized advisory service. This new venture is designed explicitly for the ultrarich individuals and family offices.

The Creative Artists Agency (CAA) has announced the establishment of a new sector, titled CAA Global Family Office Advisory. This division will provide counsel to family office clients on various aspects such as structuring and designing their operations, family governance, improving operational efficiency, and offering advice on boards, leadership, philanthropy, and human resources matters.

Or:

The Creative Artists Agency (CAA) is introducing a new division named CAA Global Family Office Advisory. This new division will assist family office clients by providing guidance on the structure and design of their operations, family governance, enhancing operational efficiency, as well as offering advice on matters related to boards, leadership, philanthropy, and human resources.

The newly established division will be overseen by Julie Zorn, previously serving as the head of the family office practice at StevenDouglas, and prior to that as the Managing Director of Pinnacle Global Family Office Consulting LLC.

As a passionate enthusiast, I’ve noticed an exciting expansion in the realm of talent agencies, now thriving in the personalized service sector. Notably, powerhouses like CAA and UTA have ventured into executive search, skillfully placing top-tier executives in their new positions. Interestingly, UTA is also the proud owner of MediaLink, a consulting firm with a keen focus on media matters. Additionally, CAA boasts several sports-centric consulting businesses under its belt.

Guiding family offices aligns with our broader strategy, as a significant number of our high-caliber clients are likely to belong to the affluent or high-net-worth group.

Agencies have broadened their horizons, venturing not only into investments but also data management, and even ancillary sectors such as the production of unscripted content. For instance, CAA is a part-owner in CAA Evolution, while WME owns Pantheon Media Group.

Jim Burtson, president of CAA, explained that CAA Global Family Office Advisory is crafted to address the intricate aspects of generational wealth, providing customized advice on structure and strategy. This service aims to reshape how families manage their wealth, legacy, and influence. Jim added that the blend of CAA’s worldwide assets and connections, along with Julie’s knowledge and background, will be instrumental in assisting Family Offices in navigating their future with understanding, assurance, and intention.

Paul Danforth, the head of CAA Sports, stated that Julie is highly respected worldwide within the Family Office sector. Known for her discretion, honesty, and forward-thinking abilities, she has a deep understanding of complex needs and the unique hurdles associated with overseeing multi-generational wealth, gained through her experience in private wealth advice and global private banking.”

This version maintains the original meaning but uses simpler language and a more conversational tone.

Zorn expressed that it’s an honor to be associated with such an exceptional company, CAA. This is a special and distinct environment where values, resources, and relationships merge in impactful ways,” said Zorn. “This alliance enables us to carry on providing reliable guidance to families and family offices, making our service more significant. Being a part of this vibrant network will empower us to mold what’s achievable for families, not just now but for future generations.

Read More

2025-04-22 00:24