CNBC is giving a strong push to its emerging CNBC Sports brand, by airing sports business news on CNBC television and live events with greater impact.
The firm is set to debut a weekend show on CNBC Sports titled “CNBC Sport: On The Record“, which will include interviews with influential figures in sports business and news, as well as planning an array of extended CNBC Sports-labeled productions to delve into the connection between sports and commerce. The initial project is expected to spotlight NBA star Steph Curry’s ventures off the court.
During times when most content is delayed or postponed, sports remain the type of programming you need to watch live – along with the stock market – so it’s essential to stay tuned in,” explains Max Meyers, Vice President and Senior Executive Producer of Strategic Verticals & Audience Development, in an interview. “This demand has significantly increased the worth of these franchises and there is a built-in scarcity to them as well.
He mentions that an enormous amount of funds from various global sources, such as sovereign wealth funds, private equity firms, and traditional Wall Street investment houses, have flooded into this sector. This influx has led to a constant flow of money. Given CNBC’s knack for telling financial stories better than any other network or news outlet, it was logical that we collaborate on this.
According to Sherman, the concept originated from CNBC president KC Sullivan who suggested, “In essence, sports can be viewed as a substantial investment opportunity.
Furthermore, many of these team owners are often featured on CNBC, allowing us to discuss market trends or their primary business. In such conversations, we occasionally slip in a few sports questions when they’re live. Sherman suggests that we should expand this practice by creating a dedicated platform for in-depth discussions about sports, given the strong interest and overlap with our current work.
Beyond the CNBC Sports newsletter, CNBC has significantly expanded sports business coverage by a factor of seven since its debut, as reported by their business division. Furthermore, they have ventured into a weekly sports business podcast, which serves as the foundation for their upcoming weekend show starting March 29. The interviews recorded for this video podcast will be reused in the weekly series.
As a gamer, I’ve got to admit, the content you get from this platform is incredibly efficient, and it’s got a sleek, modern feel that’s unlike traditional cable news.
Regarding the extended video documentaries, Sherman positions them as a continuation of work he’s already been engaged in, given that YouTube and ESPN have been integral parts of his previous endeavors.
Sherman explains that the method we’ll use when working with Steph Curry will be very much like it, noting that they trailed him for several days during the NBA All-Star weekend, and conducted an in-depth interview on a boat.
Initially, it was planned that I’d accompany him to the Chase Center for the thrilling three-point shootout. However, just before the event, he unexpectedly withdrew from the contest with Sabrina Ionescu. As a result, the plan to follow him there had to be abandoned. Yet, luckily, we managed to hold onto our boat ride experience.
On April 5th, the inaugural branded sports event titled “CNBC Sport: Delving into the Enterprise of Women’s Basketball” is scheduled, generously supported by JPMorganChase as its sponsor.
Meyers explains that there’s a strong interest among the marketplace to collaborate with this content and brand, which was their aim. They are now successfully reaching the audience they initially targeted when they started. What stands out to me is the level of interaction we’re getting with our content. Not only can we see who’s signing up, but it’s exactly the people we hoped would be interested in this project – commissioners, agents, and even sports financiers.
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2025-03-14 16:54