Social media-first TV network Mad Realities has signed with CAA.
The content creation platform operates by swiftly producing and sharing brief series on popular online platforms such as TikTok and Instagram, which are attractive for consumer brands to utilize. This rapid production cycle necessitates creating content within a day’s time to stay relevant with the constantly evolving social media trends.
Alice Ma, our co-founder and CEO, stated that we don’t merely produce content; instead, we design significant cultural experiences at the pace of the web. CAA recognizes our vision for the digital age of entertainment, and as partners, we are demonstrating a novel method for intellectual property development that is swift, impactful, and generates franchises instantly, all fueled by technology.
Mad Realities aims to broaden their horizons into live events, brand collaborations, book publications, and transforming original intellectual properties into consumer goods, courtesy of CAA’s assistance. Already boasting collaborations with brands such as Hulu, Neon, and Smalls Pet Food, they are also set to partner with ASOS, Hinge, Toast in the near future.
Mad Realities, under the auspices of CAA, will generate brief TV programs derived from established franchises within the realm of television. Among the shows tailored for a youthful demographic by Mad Realities are “Shop Cats”, the pop culture quiz show “Hollywood IQ”, the dating series “Proof of Love”, “Keep the Meter Running”, and “Slide Show”.
Previously, Mad Realities secured initial funding from entities such as Paris Hilton’s 11:11 Media, Paradigm, Maveron, Shari Redstone’s Advancit Capital, along with several others. Notable personalities who have graced the screens of Mad Realities programs are Tokischa, Rebecca Black, Tan France, New York Nico, and Harry Daniels, among various others.
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2025-04-02 21:54