Social media sensation, Eric Sedeno, has secured representation from United Talent Agency across all fields.
A renowned Hollywood agency specializing in talent, entertainment, sports, and consulting will aid a previous art director who has transitioned into a digital content creator and designer in finding fresh possibilities on various digital, television, and other multimedia channels.
The UTA approach mirrors Sedeno’s success in transforming humorous social media clips into a substantial digital fanbase and partnerships with leading brands such as Amazon, Spotify, Facebook (Meta), Uniqlo, Garnier, Parade, Tubi, and The Ordinary. This achievement also coincides with talent agencies like UTA adjusting to the burgeoning online media landscape spearheaded by TikTok, Instagram, and other prominent social media outlets.
On TikTok, where he boasts an impressive 1.2 million followers under his username @ricotaquito, Sedeno took part as a co-host in the global music event In The Mix, hosted by the online video platform, in December of 2023. This star-studded event featured performances by Niall Horan, Cardi B, Anitta, Charlie Puth, and Peso Pluma.
That same year, Sedeno established the award-nominated podcast “Gay & Afraid” alongside others, which delves into LGBTQ+ matters. Furthermore, on Instagram, Sedeno boasts a following of approximately 540,000 people for his comedic skits featuring diverse wig-wearing characters.
Sedeno is additionally the co-founder of Groove Gives, a fragrance and lifestyle brand from the 1970s era that he started with his brother Adrian Sedeno. For each candle sold with a disco theme, the company makes charitable donations, such as providing meals for families who struggle with food insecurity in their hometown of Plano, Texas.
Looking ahead, UTA announced that Sedeno intends to broaden his influence in television, online content, and live events. His objective is to share his humorous perspective on various platforms, fostering a sense of community and happiness through narratives.
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UTA revealed that Sedeno plans to extend his reach across TV, web, and live performances. Aiming to spread laughter and connection, he intends to use these platforms for storytelling.
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In the future, UTA declared that Sedeno aims to increase his involvement in television, digital media, and live events. His goal is to bring joy and a sense of community through storytelling on new platforms using his comedic flair.
Sedeno will continue to be represented by Sixteenth and Persona PR.
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2025-07-11 16:55