As a seasoned analyst with years of experience in the dynamic world of fintech and blockchain, I find Travala’s Treasury Reserve Plan to be a strategic move that could redefine the travel industry landscape. Having witnessed the rapid growth and transformation of cryptocurrencies, I am confident that Travala’s decision to allocate its profits towards Bitcoin (BTC) and AVA tokens will not only strengthen their financial foundation but also position them as leaders in the blockchain-powered travel solutions market.
Announcing a fresh “Treasury Reserve Plan,” the travel booking platform powered by cryptocurrency, Travala, has reached an impressive milestone of $100 million in yearly gross revenue.
According to a company announcement, the strategy involves keeping Bitcoins (BTC) and the AVA token within the company’s assets, aiming to bolster its financial structure and facilitate future expansion.
Travala utilizes blockchain technology for booking travels that can be paid with both cryptocurrencies and regular money. In an effort to broaden its user base, they’ve teamed up with popular travel search engines such as Skyscanner and KAYAK.
Travala’s expansion mirrors soaring heights in the cryptocurrency market and a rising interest in travel services powered by blockchain technology.
Reserve plan details
Under the Treasury Reserve Plan, a significant part of Travala’s reserves will be invested in Bitcoin (BTC) and AVA, two key digital assets integral to the operation of the AVA Smart Program, which is responsible for the platform’s reward system.
The plan involves taking a portion of Travala’s profits and storing them in BTC and AVA.
Users can accumulate and utilize both Bitcoin (BTC) and Avalanche (AVA) as rewards, depending on their membership level, thus making blockchain technology an integral part of the travel journey. Already, over a billion dollars worth of yearly travel bookings are processed through this platform using these digital assets.
This endeavor aligns with Travala’s ambitions to broaden its travel services, improve client journeys, and speed up blockchain integration within the $10 trillion worldwide travel sector.
In September, Travala formed a partnership with Skyscanner, enabling millions of global users to make hotel bookings using cryptocurrency. This collaboration expanded Skyscanner’s offerings by integrating Travala’s extensive inventory of over 2.2 million hotels, which accepts more than 100 different digital currencies.
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2024-12-11 18:12