As a seasoned film enthusiast and industry observer with decades of experience under my belt, I must say that Vikramaditya Motwane’s latest outburst against the unjust treatment meted out to independent films like Payal Kapadia’s All We Imagine As Light is both heartening and disheartening. Heartening because it’s refreshing to see such bold voices speaking up against the unfair practices that plague our industry; disheartening because, unfortunately, these issues are not new to us.
Filmmaker Vikramaditya Motwane is known for his straightforward approach within the Bollywood industry, and he has consistently been open with his opinions on movies and the movie business. Lately, he voiced his displeasure towards multiplexes that scheduled numerous screenings of Allu Arjun’s Pushpa 2 in a single day, seemingly overlooking Payal Kapadia’s highly-praised film, All We Imagine As Light.
On Instagram Stories, Vikramaditya Motwane posted a snapshot showing several screenings of Pushpa 2 on multiple days at various cinemas. In contrast, All We Imagine As Light is barely or not being shown at all in most theaters.
He captioned it, writing, “And yet, Payal’s incredible success will mean nothing to us because we will throw her film out, not let it breathe or find an audience, and will have 36 shows a day of one film in a single multiplex. Congratulations. We deserve this (sic).”
Take a look at his Instagram stories below:
In a later post, he displayed another snapshot from a news article, in which an insider revealed that cinemas were instructed not to show other films. He titled it, “Interesting turn of events… Although it’s not exactly sympathy for our beloved cinema chain (the one you’re familiar with). The amusing twist of them being pressured after they have bullied producers in a similar manner on several occasions is just.
He additionally pointed out that this trend is incorrect since it’s not fair for anyone to have exclusive control over movie theaters. If left unchecked, it could lead to a domino effect where every major movie follows suit, which would ultimately prove catastrophic for the film industry.
As a lifestyle expert, I’m thrilled to share my thoughts on the recent buzz surrounding Payal Kapadia’s film “All We Imagine As Light.” This remarkable piece of cinema has garnered Golden Globe nominations for Best Director—Motion Picture and Best Motion Picture in a Non-English Language. The pride it has instilled in our nation is indescribable, as we witness the global recognition of our creative talents on the silver screen.
Previously, her movie had already garnered awards at the New York Film Critics Circle and Grand Prix at Cannes Film Festival, causing a stir in the Indian film industry. The movie, featuring Kani Kusruti, Divya Prabha, and Chhaya Kadam, has encountered difficulties during its domestic release due to limited screenings and no Over-The-Top (OTT) platform acquiring its streaming rights as of now.
Film director Hansal Mehta shared on his platform (previously Twitter) last month, “It seems that no OTT platform is purchasing ‘All We Imagine As Light’. The tough truth about creating independent films in India. This country may not be a suitable place for the extraordinary ‘All We Imagine As Light’. I HOPE I’M PROVED WRONG.
Since its debut on December 5, the film Pushpa 2, featuring Allu Arjun, Rashmika Mandanna, and Fahadh Faasil, has been a massive success at the movie theaters.
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2024-12-11 00:07