David Guetta Turbocharges New Porsche Campaign with Future Rave Soundtrack

Porsche recently approached the unveiling of its newest electric vehicles with a unique perspective, as it collaborated with renowned DJ David Guetta to create a visually striking advertising campaign in the vibrant cityscape of Dubai.

The “Speed of Light” campaign immerses viewers in a cutting-edge, futuristic realm using David Guetta’s famous “Titanium” as the soundtrack for its opening sequence. This popular track, particularly renowned for its Future Rave remix, offers an electronic orchestra and constant beat that seamlessly transitions into a mesmerizing laser display. In this show, the Porsche Macan Turbo and Taycan Turbo GT with Weissach package are illuminated in brilliant fashion.

Last year’s unveiling was followed by visuals displaying the cars’ impressive speed and maneuvers as they move synchronously through the Mohammed Bin Rashid Al Maktoum Solar Park. The distinctive location, featuring a towering solar tower that aims to provide electricity for two million homes by 2030, links the vehicles’ electric capabilities to the broader campaign. This association underscores the potential of electric power in various applications.

Alongside the primary movie, Porsche also shares a set of three behind-the-scenes videos detailing the creation of the campaign featuring David Guetta’s participation. One of these clips has him expressing his appreciation for the blend of heritage and innovation, stating, “I really enjoy this mix of tradition and looking towards the future.” He adds that the remix he created complements the cars well, describing it as both ultra-modern yet timelessly classic.

I’ve just watched the enthralling “Speed of Light” movie from the gallery up there! Don’t forget to explore the intriguing behind-the-scenes clips on Porsche’s YouTube channel for a deeper insight into the making of this fantastic production. Enjoy the ride!

For further details, feel free to explore the brand’s website right away, or delve into the specific sections on Porsche Taycan and Macan models.

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