The Scandinavian luggage brand Db, supported by LVMH, has disclosed that football star Erling Haaland and affluent model Gustav Magnar Witzøe have become their “key collaborators and stakeholders.
Today’s news signifies another step forward in the company’s ambitious global growth strategy, which they refer to as “daring international expansion.” This move comes after LVMH Luxury Ventures Fund I (LLV) purchased a portion of the business towards the end of 2024.
As a devoted fan, I’m thrilled to announce that Db has brought on Haaland and Witzøe as minority shareholders. In a recent press release, Db expressed their strategic decision, aiming to unite with these partners in pursuit of their ambition: to foster a vibrant community where sport, outdoor activities, adventure, and lifestyle intersect. I can’t wait to see how this collaboration drives the brand’s global expansion!
In today’s news update, the founder of Db, Truls Brataas, shared that they seek individuals with similar aspirations, enthusiasm, and mindset. He further mentioned that Erling and Gustav are remarkable individuals who aren’t afraid to think big, and he is thrilled to welcome them as new partners because they align perfectly with Db.
If you haven’t seen it yet, we recently interviewed Vincent Laine, the Creative Director at Db – take a look here.
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2025-06-16 14:25