Over the past few years, there’s been an increase in people going to the cinema on Tuesdays, as tickets are often significantly cheaper – sometimes even half price – at approximately 3,000 movie theaters nationwide.
On Monday, AMC Theatres, the nation’s biggest cinema chain, made a significant move by expanding their discount offer to Wednesdays for members of their AMC Stubs rewards program. This program is free to sign up and currently has over 36 million subscribers.
Starting July 9, 2025, Stubs members will have the opportunity to purchase tickets for all movies at a 50% discount compared to regular adult-evening ticket prices. This new policy goes into effect a few days before James Gunn’s “Superman” is set to hit theaters on July 11, and not long after the July Fourth blockbuster “Jurassic World: Rebirth” premieres on July 2.
As a movie enthusiast, I’m thrilled about AMC’s new pricing initiative, the “50% Off Wednesdays.” Although some films and specific holiday seasons might not apply, it seems this offer could become commonplace at all AMC theaters across the US, given its potential success. However, it’s unclear if ‘Superman’ will be included right away in this discounted deal.
Hollywood studios have been encouraging exhibitors to pay more attention to pricing, and it seems that AMC, the biggest chain in the nation as well as globally, is heeding this advice by introducing the “50% Off Wednesdays” promotion. It remains unclear how fast other competitors will match this offer.
For Imax, Dolby Cinema, and other high-definition movie formats, an additional charge will remain in place. Additionally, there will be online ticket fees. However, the original ticket price for these experiences will be reduced by half.
Unlike the uniform discount offered on Wednesdays by the recent decree, AMC’s price reduction on Tuesdays fluctuates depending on the specific market. Nevertheless, similar to other venues, tickets are reduced by half their original cost.
Given our financial situation, we couldn’t consider adjusting our ticketing approach until there was clear evidence of a lasting revival at the box office. However, since April and now into May, ticket sales have been thriving, and it seems that the second half of 2025 will maintain this upward trend at the box office,” AMC’s chair-CEO Adam Aron stated as he unveiled the new plan.
He explained, “Introducing Discount Tuesdays several years ago has made Tuesday one of our busiest days, thanks to moviegoers who prioritize value. By offering 50% off on Wednesdays, we aim to attract a similar number of customers to our theaters on this day as well.
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2025-05-13 03:54