On a Friday, it was disclosed that Tamotsu Hiiro has been named as the new managing director for Disney’s operations in Japan. This position places him under the supervision of Luke Kang, who serves as the President for Disney’s Asia-Pacific region.
Hi there! Hiiro is stepping into the role of leading Disney’s operations in Japan, replacing Carol Choi who has been at the helm for the past five years. However, Choi will continue to hold her current position as EVP for APAC studios, overseeing original content strategy, networks, and integrated marketing across the region. Under Choi’s guidance, Disney+ climbed its way to become a leading streaming platform in Japan, and a strong pipeline of Japanese original content was developed.
As a gaming veteran with more than three decades under my belt, I’ve had the honor to lead teams at McDonald’s Japan, where I served as president and CEO, and Johnson & Johnson Japan, where I held the same position. Now, I’m excited to embark on a new adventure with Disney, where I’ll be steering the expansion of their entertainment ventures in Japan and representing the company at its highest level.
We’re excited to have Hiiro-san, a highly skilled leader, steer our Japan operations as we strive to strengthen our consumer relationships in this vital market. I am confident that his extensive market knowledge, sharp business strategy, and robust local network will propel our Disney Entertainment venture to greater success in Japan. Hiiro-san will expand upon the growth trajectory established by Carol Choi, who has left a lasting impression on our Japan business and will collaborate with me on crucial aspects of our APAC strategy.
Hiiro expressed his joy at becoming part of the esteemed Disney Corporation, known worldwide for its timeless tales and cherished characters adored by countless Japanese fans. As Japan gains significance as a market and creative powerhouse in the entertainment industry, Hiiro is eager to play his role in further fueling the company’s dynamic growth.
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2025-03-28 12:24