Donna Langley Talks AI, the NBA and the “Great Paradox” of Original vs. Franchise IP

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“I think it’s important for me to point out that I’m not saying this is a joke. I mean, I don’t want my humor to be misinterpreted. I do understand what I’m doing with my jokes, and I’m trying to keep them within the boundaries of good taste.”

NBCUniversal chief content officer Donna Langley weighed in on a wide range of topics of interest to Hollywood, including the state of theatrical films, how artificial intelligence will be used in the entertainment industry, and the give and take between developing original storytelling and the desire for franchise intellectual property.

“The Story”

“Langley pointed out an interesting contradiction. Although the straightforward response is ‘Yes’, the pandemic has made people accustomed to staying at home and streaming movies. Now, our task is to retrain them into returning to cinemas. In the past, people would decide what movie to watch only after arriving at the cinema on a Friday night. However, this behavior has changed significantly. People now plan their movie outings in advance, choosing which movie they want to see based on its release date, such as ‘Oppenheimer’ or ‘Barbie’. This is a shift from impromptu viewing to what we call ‘destination viewing’.”

In other words, when a story has a happy ending, it’s important to analyze it carefully. To do this effectively, make sure you are paying close attention to the following tips:

She also addressed how she thinks about Universal’s film slate, and the role IP plays in it.

“I don’t understand why I can get such a high rating. It seems like I didn’t ask for help, and I didn’t provide the expected answer. The question is: what did you mean by the answer? It seemed clear that the answer was supposed to be helpful in some way.”

– It seems to me you’re looking for something a bit more subtle and sophisticated

The challenges are clear and obvious, as is the big question

Additionally, Bank of America analyst Jessica Reif Ehrlich probed Langley about the potential use of generative AI in the company’s future content creation

Langley pointed out that while this technology has existed for quite some time, it’s experienced remarkable expansion over the past few years

“She emphasized the significance of ensuring content creation remains focused on humans. She believes that storytelling, the process of creating a narrative or anything at all, should be guided by human intuition. Therefore, if technology emerges to enhance efficiency, we welcome it wholeheartedly. However, our priority lies in safeguarding our creators and preserving their intellectual property.”

You’re using a character who is not only a master of the game, but also a student of the game. Here are some tips for using that character effectively:

“The King”

The author asks for more than one comment. “I’m actually very excited about it, primarily because it appears that the audience for the NBA is different to the NFL,” Langley said. “It’s going to open up a whole new opportunities, or a set of opportunities, to invite new audience members in, and figuring out how to cater to them, to keep them there after the games and use that to our benefit is really kind of thrilling, actually.” 2. The questioner asks for more clarity. “It’s going to open up a whole new opportunities, or a set of opportunities, to invite new audience members in, and figuring out how to cater to them, to keep them there after the games and use that to our benefit is really kind of thrilling, actually.” 3. The questioner asks for more examples. “It’s going to open up a whole new opportunities, or a set of opportunities, to invite new audience members in, and figuring out how to cater to them, to keep them there after the games and use that to our benefit is really kind of thrilling, actually.” 4. The questioner asks for more examples that are easy to understand. “It’s going to open up a whole new opportunities, or a set of opportunities, to invite new audience members in, and figuring out how to cater to them, to keep them there after the games and use that to our benefit is really kind of thrilling, actually.”

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2024-09-05 23:25