Dr. Martens x Nine Inch Nails Release “The Downward Spiral” Footwear Collection

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As a long-time gamer and music enthusiast, I can’t help but be thrilled about this exciting collaboration between Dr. Martens and Nine Inch Nails! Having grown up in the 90s, I remember attending countless concerts where fans proudly sported their Dr. Martens boots, adding to the raw energy of the industrial music scene.

To celebrate the 30-year milestone of Nine Inch Nails’ influential album “The Downward Spiral,” Dr. Martens announces a partnership, merging their renowned footwear with the gritty power of industrial music.

Three distinct silhouettes are part of this premium collection, crafted from top-quality backhand and supple leather: the 1460 Boot bearing Russell Mills’ “Wound” artwork and multiple fastenings including a branded ankle zip; the 1461 3-eye shoe showcasing the album’s “Crystal Teeth” image and “the downward spiral” in subtle gloss; and the 10-eye boot inspired by NIN’s corn starch-covered live shows. Each model boasts a unique sole: commando tread, BEN outsole, or ice commando outsole. A limited edition 1490 boot adorned with the album art will be presented to select fans as a gift.

John Crawford, NIN’s Creative Director expressed: “This partnership feels incredibly fitting. It’s not only due to the multitude of fans I’ve observed donning Dr. Martens at NIN shows throughout the years (including myself), but because Nine Inch Nails and Dr. Martens share a reputation for defying tradition and surpassing expectations through creativity.”

As a gamer, I’d say: “Each of these three designs represents distinct aspects of Nine Inch Nails’ creative vision in my opinion. The 1460 design, right here, serves as the heart of this collection.”

After settling on the theme of “The Downward Spiral” for our collection, we were excited to make use of the stunning artwork created by Russell Mills for the album’s packaging. We incorporated these elements into our designs. Additionally, as a nod to the mantra from the album, “Nothing can stop me now,” we subtly concealed this phrase behind the zipper.

Starting July 19, Dr. Martens’ official site and chosen stores will introduce a new collection. This release pays tribute to a culturally significant album, dealing with themes of despair and self-destruction, which struck a chord with countless people.

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2024-07-15 18:26