As a longtime fan of Stormzy, I couldn’t be more thrilled about his new role as Dyson’s global ambassador! From his humble beginnings freestyling in 2014 to headlining Glastonbury and winning numerous awards, Big Mike has truly come a long way. It’s fascinating to witness how he continues to push boundaries within the music industry while maintaining his authentic self.
After revealing its collaboration with British artist Raye, Dyson is now attracting top British musical talents. Today, they have unveiled Stormzy, a London-based grime and rap sensation, as their latest global representative.
In 2014, Michael Omari, better known as Stormzy, burst onto the grime music scene with his “Wicked Skengman” freestyle series, earning recognition for his innovative style and thought-provoking lyrics set to popular instrumental tracks. His hit single “Shut Up,” which samples “Functions on the Low” by XTC, debuted at number eight on the UK singles chart. Since then, Stormzy has made history as the first grime artist to achieve a number-one album and win British Album of the Year at the 2018 Brit Awards. He also headlined Glastonbury in 2019. Currently, Stormzy is collaborating with Dyson on a campaign that helps him block out distractions and stay focused.
Emulating Stormzy’s knack for producing cutting-edge sounds that blend elements of grime, gospel, and soul, Dyson has unveiled its OnTrac headphones. These new headphones boast 40mm speaker drivers and advanced audio signal processing, enabling them to reproduce frequencies ranging from 6Hz to 21kHz. This feature empowers Big Mike to meticulously work on each beat, chord, and melody as he crafts his upcoming album, which has been hinted at on social media for the past several weeks and months.
In addition to today’s revelation, Dyson has unveiled a new promotional video that portrays the bustling life of Stormzy. From jetting off on planes, performing on stage, and working on his upcoming album, Stormzy’s OnTrac headphones are always by his side throughout his daily grind, symbolizing the headphones’ long-lasting 55-hour battery life.
Stormzy shared that whether he’s preparing for a performance, composing new music, or traveling, maintaining focus is crucial for him. He finds that the Dyson OnTrac headphones make this task effortless, as they accompany him on every journey, regardless of how lengthy or chaotic the day might be.
The film is captured over the 55-hour battery life of the OnTrac headphones, showcasing snippets focusing on aspects such as active noise cancellation and a quick 10-minute charge that provides an extra 2.5 hours of power.
As a dedicated gamer, I’ve always admired Stormzy’s fashion evolution, from rocking a red adidas Originals tracksuit to being styled by the legendary Banksy at Glastonbury. Yet, there’s one man who never strays too far from his classic look – Big Mike. You can always spot him in his trusted black tracksuit, especially when he’s managing affairs at his #Merky FC football headquarters. His new OnTrac headphones echo this style, with a touch of khaki on the ear cushions adding a splash of color to the otherwise CNC Black Nikel design.
Feel free to check out the latest Dyson campaign featuring Stormzy in detail right here, and don’t forget to visit Dyson’s official Instagram account, @dysonwear, for additional information.
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2024-10-30 11:56