Ekta Kapoor’s Bold Call: Invest in Filmmaking or Face Box Office Failures!

Ekta Kapoor, renowned for crafting some of television’s longest-running Indian series, recently shared insights about audience responses towards Indian content. In a sequence of Instagram Stories, this producer advocated for independent financing among content creators in the film industry. She also delved into the misfortunes surrounding projects like Superboys of Malegaon and The Buckingham Murders. Keep reading!

Ekta Kapoor, a well-known producer, recently spoke out against those who argue that Indian content isn’t as good as internationally recognized shows and movies. On March 21, 2025, she questioned on her Instagram Stories if the cause could be due to “pride, annoyance, or simply mistaken accusations.

In her article, she mentioned instances of movies such as Superboys of Malegaon and Hansal Mehta’s The Buckingham Murders that failed at the box office despite receiving favorable critiques from critics. In a subsequent statement, the film’s producer attributed this failure to the viewers themselves, stating that they are the true culprits responsible for it.

Ekta Kapoor’s Instagram post:

She added, “Rather than enjoying finger-pointing at abstract levels (since we can’t actually scold them online, so it’s not satisfying), let’s agree that a significant portion of India’s content development is still in its growth phase. You could say it’s going through an adolescent stage.

In her final message, Kapoor encouraged creators to challenge the status quo, asserting that “greedy, profit-driven film studios and digital platforms primarily focus on earnings and viewership.” She also criticized these entities for viewing entertainment as merely an industry. “Film production and content creation are not commerce,” she penned, further suggesting, “I implore creators to invest their own resources. The solution lies there!

On March 21, 2025, Alia Bhatt expressed her appreciation for the Netflix series, Adolescence, via her social media platform. In her post, she commenced by expressing that the show embodies “absolute excellence.

Check out Alia Bhatt’s review of Adolescence:

The award-winning actress also expressed her thoughts: “From the script, to the setup, to the extraordinary camera work – I can’t help but wonder, after an hour of ‘action’, what was it like when they finally said ‘cut’? How did everyone involved – the cast and crew – feel at that moment?

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2025-03-21 21:52