- Epic Games has teamed up with telecommunications operator Telefónica for a new deal
- It will see the EGS for mobile come preinstalled on Android devices sold through the company
- That means users of O2 in the UK, Movistar and Vivo elsewhere will all receive the EGS as a default option
As a seasoned mobile gamer who’s seen it all, from the rise and fall of gaming giants to the endless sea of app stores, I must say this latest move by Epic Games leaves me more than just a casual shrug. This partnership with Telefónica could very well be the game-changer we’ve been waiting for!
If “The Epic Games Store will be pre-installed on Android devices from Telefónica” sounds unimpressive to you, it might be worth revisiting this news. This decision is significant and could shape the future of Epic’s mobile catalog in a substantial way, here’s why:
In many parts of the globe, Telefónica (also recognized as O2 in the UK and by several other brand names) is a well-established presence. For this upcoming long-term collaboration between Epic Games, the creators of Fortnite, and Telefónica, you’ll soon discover that their storefront will be preinstalled on devices offered through Telefónica and its brands alongside other such marketplaces.
Essentially, the Epic Games store is now joining Google Play as a standard platform for mobile device users. Since Epic has been actively striving to outperform their competitors, this move could potentially signal a significant shift in the industry.
Effortless
One perspective I hold is that the primary challenge faced by third-party storefronts lies in their convenience factor. Most casual users are often unaware or indifferent towards alternatives beyond what’s pre-installed on their device. Therefore, Epic securing a significant deal to be included as a default option for users in Spain, UK, Germany, Latin America, and potentially other regions, gives them a significant advantage over competitors.
Additionally, it’s important to note that this is just the beginning of their collaboration. In the past, they worked together to create a unique digital experience where the O2 Arena, or the Millennium Dome as another name for it, was incorporated into Fortnite back in 2021.
For Epic, who have endured a significant portion of recent years in the midst of a legal struggle with Apple and Google, this move represents a substantial shift in direction. It’s a step that could potentially yield further benefits – let’s hope it brings rewards not only for Epic but also for users on the other side of the screen as well.
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2024-12-12 13:18