EXCLUSIVE: Film analysts Himesh Mankad and Anmol Jamwal, and marketing strategist Varun Gupta discuss the repercussions of high movie ticket pricing

EXCLUSIVE: Film analysts Himesh Mankad and Anmol Jamwal, and marketing strategist Varun Gupta discuss the repercussions of high movie ticket pricing

As a lifestyle expert with a passion for movies spanning over two decades, I wholeheartedly agree with Himesh Mankad, Anmol Jamwal, and Varun Gupta’s discussion on the impact of high ticket pricing on the movie industry. My personal experience echoes their sentiments. The exorbitant costs have often forced me to reconsider my movie-watching decisions in theaters.

Movies are what keeps us going. They are what keep us entertained round the year. Filmbiz personalities Himesh Mankad, Anmol Jamwal and Varun Gupta, in their recent TopMob conversation, discussed about how 2024 was for the movie industry, and what can we look forward to, in 2025. The trio also discussed how high ticket pricing in movie theatres is killing the prospect of movies and why the prices should be brought down with immediate effect.

Himesh Mankad, Anmol Jamwal and Varun Gupta Discuss How Exorbitant Movie Ticket Pricing Kill A Film’s Commercial Prospects

In their chat on TopMob, Himesh Mankad, Anmol Jamwal, and Varun Gupta debated how steep movie ticket prices are hindering films from being successful at the box office. Specifically, Himesh Mankad shared that he must carefully consider watching a movie in theaters due to the high cost of tickets, while Anmol Jamwal pointed out that theater snacks are just as expensive.

Varun Gupta And Himesh Mankad Discuss The Importance Of Differential Pricing

Varun Gupta discussed the significance of differential pricing in current times, arguing that a film with a budget of Rs 10 crores shouldn’t charge the same ticket prices as big-budget films. Himesh Mankad agreed, stating that charging high prices for small-budget films is selfish. He supported his argument by explaining that a movie like “Laapataa Ladies” would have seen greater success if its ticket prices were more affordable. Matinee show tickets for this dramedy were priced at Rs 250, which is high for a film featuring new actors. Even though the movie was produced with Aamir Khan’s backing, it didn’t star Aamir Khan himself, leading to the makers charging higher prices. According to Himesh Mankad, more reasonable pricing could have boosted the movie’s earnings by approximately 10-15 crores.

Watch TopMob’s Discussion Exposing Common Film Blunders

Varun Gupta Clears A Common Notion Of Having Low Priced Movie Tickets

As a lifestyle expert, I’d like to share some insights on a frequently encountered belief among filmmakers regarding ticket pricing. Often, movies priced affordably are misconstrued as ‘cheap’ productions. However, it’s crucial to understand that affordability doesn’t equate to cheapness; instead, it broadens the movie’s market reach and potential success.

Anmol Jamwal Feels Cinemas Should Be Made More Accessible To The Common Man

Anmol Jamwal countered the claim that cinemas are dying, instead suggesting that they need to become more accessible to the general public as a crucial initial step.

Himesh Mankad Shares How Affordable Ticket Prices Led To Him Watching Many Movies In Theatres As A Teenager

On Fridays, Himesh Mankad recounted how he and his group of companions would skip school instead of attending classes in the morning, choosing to watch movies at a flat rate of Rs 70 instead. Teachers were often taken aback by their attendance on Friday mornings, this mainly due to the absence of new movie releases. A film analyst and critic commented that if ticket costs were kept affordable, more students would frequent cinemas. The primary challenge they typically encountered as teenagers was the high cost of tickets, thus a select group of people attended theaters to watch their desired films.

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2024-12-19 20:52