EXCLUSIVE: Rohit Shetty and Jio Studios lock PVRInox Pictures for Singham Again; Set to secure premium showcasing

EXCLUSIVE: Rohit Shetty and Jio Studios lock PVRInox Pictures for Singham Again; Set to secure premium showcasing

As a lifestyle expert with over two decades of experience in the film industry, I must say that Rohit Shetty and his team have truly outdone themselves with Singham Again. The ensemble they’ve gathered is nothing short of spectacular, making it the ‘Avengers’ of Cop Universe. It’s fascinating to see how they’ve strategically chosen PVRInox Pictures as their All-India Distributor, ensuring maximum visibility and distribution in this clash scenario with Bhool Bhulaiyaa 3.


As a lifestyle connoisseur, I’m thrilled to share an exclusive scoop: Last week, I was first to break the news that Rohit Shetty’s upcoming film, Singham Again, is poised to be the cinematic equivalent of Marvel’s Avengers in the Cop Universe. This blockbuster production boasts an unparalleled star-studded cast, including Ajay Devgn, Kareena Kapoor, Ranveer Singh, Akshay Kumar, Deepika Padukone, Tiger Shroff, and Arjun Kapoor, all of whom have joined forces for this epic production. Furthermore, we’ve learned that Singham Again is set to unfold against the grand backdrop of the Ramayana.

Recently, we’ve learned that Rohit Shetty and Jio Studios have brilliantly enlisted PVRInox Pictures as the All-India Distributor for their upcoming movie. It appears that Rohit Shetty and Jio Studios were exploring different distribution methods, and they’ve ultimately chosen to partner with PVRInox Pictures in this role. This strategic move was suggested by Jio Studios, given the competitive release schedule with Bhool Bhulaiyaa 3, which also allows for securing around 60% of screenings in multiplexes nationwide. The aim is to capitalize on the widespread exposure of a big-budget film like Singham Again.

It’s been revealed that single screen theater owners have shown significant interest in showing Singham Again, as it belongs to a well-known universe featuring characters like Singham, Simmba, and Sooryavanshi. In other words, they’ve already contacted Rohit Shetty and the team for a screening at their venues, and given that it’s an action movie in an established universe, this interest is not surprising. The makers of Singham Again are optimistic about securing wider exposure across India due to its quality, and their distribution partner has promised strong support for a large-scale release in the country, despite any potential competition.

I’m thrilled to share that I’m eagerly waiting for Singham Again to grace the big screen on November 1st! The makers are planning a grand campaign, starting with an action-packed theatrical trailer, though they haven’t disclosed its release date just yet. However, the team at Jio Studios and Rohit Shetty is brimming with excitement about their first asset and content. With Singham Again set in the backdrop of Ramayana, the makers aim for a Diwali release, followed by a month-long run at the box office to maximize ticket sales.

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2024-09-28 15:23