As a seasoned gamer with a penchant for virtual racing and a soft spot for luxury travel gear, I can’t help but be captivated by Lando Norris’ latest adventure with Tumi. The new Turin collection, with its sleek silhouettes and high-performance accessories, is a perfect fit for the fast-paced life of an F1 superstar.
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Lando Norris showcases the thrilling lifestyle of a Formula 1 champion in Tumi’s latest travel advertisement.
24-year-old Formula One sensation displays the latest Turin collection by the lavish travel brand, priced between $250 and $1,495, which includes textured black leather backpacks, sling bags, and other high-performance accessories. This unveiling took place at a picturesque French chateau near the ocean, captured by photographer Emma Panchot and director Arnaud Uyttenhove. In this campaign, Norris is seen carrying the Davine backpack while overlooking France’s stunning coastline, playing the role of a bellboy with the renowned 19 Degree Titanium suitcase, and pausing for a moment in his personalized blue McLaren 765LT Spider next to Tumi’s $1,795 carry-on, a collaboration product between the luxury automaker and Tumi.
The updated “T” logo of Tumi is showcased on various accessories like belts, wallets, briefcases, totes, and toiletry cases in the latest Turin collection. These stylish designs are crafted from premium Italian leather and come equipped with the Tumi Tracer, a complimentary service for tracking misplaced or stolen items. Certain items can also be personalized with monogramming.
The shoot additionally showcases popular items from the brand’s Alpha X and 19 Degree Titanium travel collections, underscoring TUMI’s consistent presence amidst Norris’ thrilling, unforeseeable lifestyle, as stated by the company.
In a statement, Norris shares that collaborating with Tumi over the past few years has been an extraordinary journey, particularly on this recent project where the content resonates deeply with him. He adds, “Tumi’s leather Turn items exude a genuine premium quality, making them an appealing, stylish replacement to the Tumi McLaren equipment I carry for races.
Tumi’s global ambassadors span various fields of entertainment, such as British racing driver, singers Reneé Rapp and Gracie Abrams, South Korean actress Mun Ka Young, soccer player Son Heung-Min, golfers Nelly Korda and Ludvig Åberg, among others. Notable figures like Meghan Markle, Kaia Gerber, Princess Beatrice, Chris Pratt, and Tom Hiddleston have been spotted using Tumi’s travel gear and luggage. These are merely a few examples.
Below, see more images from the campaign
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2024-10-03 00:00