As a seasoned movie buff with decades of cinema-going experiences under my belt, I must say that the success of “Wolfs” on Apple TV+ is nothing short of remarkable. The synergy between George Clooney and Brad Pitt, coupled with Jon Watts’ direction, has undoubtedly created a winning formula.
The allure of big-name Hollywood producers and the release of Jon Watts’ directed action comedy on Apple TV+ have shattered records, making it the most watched movie in the platform’s history. According to Deadline, this film has experienced a significant surge in viewership globally, resulting in a reported 30% weekly rise in audience numbers compared to the previous week.
I was looking forward to seeing “Wolfs” in theaters, considering its star-studded cast led by Clooney and Pitt. However, unlike what we anticipated, the movie deviated from its initial wide release strategy and opted for a limited run in select cinemas before premiering on Apple TV+. To my surprise, since its debut on September 27, it has been topping the streaming charts, indicating that it might have performed well in theaters if given the chance.
The highly anticipated sequel to “Wolfs” is currently being developed, boosting the likelihood of its completion given Apple’s eagerness for another hit like this one. Over the past few years, Apple TV+ has predominantly focused on their original content library, even though they haven’t quite matched Netflix’s numbers. However, with each new release, they’ve been consistently setting new records. Remarkably, “Wolfs” dethroned another recent addition to their platform, “The Instigators,” starring Matt Damon and Casey Affleck, which premiered on August 2 to a record-breaking debut.
George Clooney Was Not Happy With Apple’s Release Strategy for Wolfs
Despite hits being successful regardless of their platform, some actors hold a strong preference for movies being shown primarily in theaters. This was true for the film “Wolfs,” as star George Clooney expressed his views on the subject when the movie debuted at the Venice Film Festival this year. Upon its release, Clooney remarked about the movie:
Absolutely, our initial plan was to debut the movie in cinemas, but there were some unexpected hurdles. You might recall that with ‘Boys in the Boat’, it was initially intended for MGM, but ended up on Amazon, and we didn’t receive a foreign release at all, which was surprising. We’re still working out certain aspects of this situation… It is disappointing, of course, but on the bright side, many people will get to see the film, and it will be released in several hundred theaters. However, it would have been more ideal if we could have a wider release.
It seems that Apple’s choice to limit “Wolfs”‘ theatrical showings has proven beneficial so far. Whether the sequel will continue as a streaming exclusive or expand its presence in theaters remains to be seen, and that question will be answered in due course.
Wolfs
can be streamed on Apple TV+ now.
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2024-10-02 02:32