It’s clear as day that the gaming industry is facing tough times. Numerous live-service games have been scrapped, and gaming studios are closing their doors all over the place.
Experts within the industry are discussing potential solutions during these challenging times. One idea being floated might establish a new standard for gaming, but players may find it unappealing.
How GTA VI’s Price Tag Could Save the Industry
In Matthew Ball’s recent presentation from Epyllion, as reported by VGC, there’s a proposal that pricing Grand Theft Auto VI at $100 might rescue the gaming industry and establish a fresh benchmark for other developers to emulate.
The thought is that Grand Theft Auto VI is one of the most eagerly awaited games of the year, with many people prepared to pay any price for it. If it enters the market at this high cost, other developers are likely to do the same, and the additional revenue generated could help offset the continuously increasing costs associated with creating video games.
How Did We Get Here

Over time, debates surrounding video game prices and costs have taken place. Despite AAA games’ prices staying the same, development expenses have significantly increased over the last few years. The only substantial price hike has been from $60 to $70, which occurred when games moved to next-generation consoles.
In today’s gaming industry, creating a top-tier game requires substantial resources and manpower. Consequently, when a AAA game carries a production cost of approximately $200 million, studios anticipate it to be a significant success. If not, they stand to lose a considerable amount of money.
Tie-in games are uncommon these days because making a quality game based on something like Dune, which is as visually stunning as the movie, would likely require an equivalent budget to what was spent on the film itself in today’s market. In contrast, creating a tie-in game for The Return of the King back in the 2000s was more feasible due to lower production costs compared to modern standards.
In essence, many video game adaptations of popular shows like Stranger Things and Squid Game have been simplified to resemble puzzle and rhythm games with new skins.
It’s Not the Only Solution
Currently, the $100 cost appears to be the most straightforward approach. Yet, it’s worth noting that game developers have discovered multiple methods for generating revenue, including downloadable content (DLC) and cosmetic items. Additionally, they can earn additional profits by offering early access to those who pre-order the game.
Some experts believe that similar situations could stem from poor resource allocation and financial management, much like the case of PlayStation, who ended development on multiple live-service games.
It’s anticipated that Grand Theft Auto VI will hit the shelves this year, however, some enthusiasts speculate that it might get pushed back to 2026 for release.
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2025-01-21 23:42